An Official Business Account (OBA) on WhatsApp is a verified profile that displays a green checkmark next to your business name, helping build trust with customers. Only businesses using the WhatsApp Business Platform are eligible to apply. Meta now requires that all verification requests be submitted by an official Business Solution Provider (like Wati) on behalf of the business. To apply through Wati, you must meet specific criteria, such as having a verified Facebook Business Manager, using an approved WhatsApp API account, and demonstrating brand notability through reputable media coverage. While meeting these requirements is necessary, approval is not guaranteed and is solely determined by WhatsApp.

An Official Business Account (OBA) on WhatsApp is a verified business profile that shows a green checkmark badge next to your business name. This verification increases brand credibility and helps customers trust that they're interacting with an authentic business.

Only businesses using the WhatsApp Business Platform (WBP) are eligible to apply for OBA status.

Meta has updated its policies. Businesses can no longer request OBA verification on their own. Going forward, only Business Solution Providers (BSPs) like Wati can submit the request for OBA verification on behalf of the customer.

If you meet Meta's eligibility requirements and want to apply for an Official Business Account, please submit a support ticket. Our team will review your case and apply for verification on your behalf.

Submit a ticket via the in-app help widget available in your Wati Team Inbox. Alternatively, you can also use our ticket form to submit a new ticket.

Before requesting OBA (Blue Tick) verification through Wati, please ensure that your business meets the following requirements:

You can submit up to 5 supporting links from reputable sources to demonstrate your brand’s notability. These can include articles or listings from well-known publications such as India Today, The Economic Times, Wall Street Journal, Reuters, Wikipedia, or Business Insider.

These links help Meta assess the public presence and recognition of your business, which is an important factor in the verification process.

If any of these conditions are not met, your request is likely to be rejected by Meta.

No, Blue Tick (Official Business Account) verification is not guaranteed.

It's important to understand that WhatsApp API access and Blue Tick verification are separate processes. A business may be approved to use the WhatsApp API but still be denied Blue Tick verification.

To be eligible, your business must meet all the prerequisites listed above. However, meeting these requirements does not ensure approval.

WhatsApp grants Blue Tick status only to a small number of highly reputable, well-known brands. The decision is entirely made by WhatsApp (Meta), and Wati has no control over the outcome.

Learn more about Official Business Accounts

If your request is rejected, you can submit a new request after 30 days. During this time, we recommend continuing to grow your brand presence, particularly by gaining coverage in reputable news sources, to improve your chances in future submissions.

→ An OBA is a verified WhatsApp Business profile that displays a green checkmark next to the business name, increasing credibility and helping customers trust the business.

→ Only businesses using the WhatsApp Business Platform (WBP) are eligible to apply for OBA status.

→ Benefits include:

→ No. Meta no longer allows businesses to submit verification requests directly. Only Business Solution Providers (BSPs) like Wati can submit these requests on behalf of customers.

→ Submit a support ticket via the in-app help widget in your Wati Team Inbox, or use the ticket form to submit a new request. The Wati team will review your details and submit the application on your behalf if you're eligible.

→ To request verification, your business must:

→ You can submit up to 5 links from trusted publications such as India Today, The Economic Times, Wall Street Journal, Reuters, Wikipedia, or Business Insider. These links help Meta evaluate your brand's public presence and recognition.

→ No, meeting the requirements does not guarantee approval. WhatsApp (Meta) grants Blue Tick status only to a limited number of highly notable and well-known brands. Wati cannot influence this decision.

→ If your request is rejected, you can submit a new request after 30 days. During that time, focus on building your brand presence, especially through reputable media coverage, to improve your chances of future approval.