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A deep dive into WhatsApp Manager: What you should know

Summary

This guide helps you understand and manage the key settings within your WhatsApp Manager. It covers checking your phone number details, understanding status indicators, interpreting quality ratings, managing messaging limits, and working with message templates.

Instructions

Access your WhatsApp Manager.

Key settings to check

Once you've opened your WhatsApp Manager, take a moment to review the following settings, referencing the image below.

1. Phone number

  • Description: Displays the phone number currently connected to WATI, including the full country code.

  • Action: Please verify that the displayed phone number is accurate.

2. Status

  • Description: Indicates the connection status of your phone number with WATI.

  • Possible Values:

    • Connected: The number is active and fully functional within WATI. You can send and receive messages.

    • Offline: The number is not connected to WATI. You cannot send or receive messages.

    • Troubleshooting: If your status is "Offline," please contact WATI Support for assistance.

3. Quality rating

  • Description: Represents the overall quality of the messages sent from your number over the past seven days. This rating is based on customer feedback, such as blocks and reports.

  • Possible ratings:

    • Green: High Quality: Indicates positive customer feedback and adherence to WhatsApp Business Policy.

    • Yellow: Medium Quality: Suggests some areas for improvement in message content or frequency.

    • Red: Low Quality: Indicates significant negative customer feedback. Immediate action is required.

  • Impact of low quality rating:

    • Notifications: You will receive email and Business Manager notifications alerting you to the low quality rating.

    • Status Change: Your phone number status may be changed to "Flagged" or "Restricted."

    • Cause: Typically indicates that customers are marking your messages as spam or blocking your number.

  • Recommended actions (If Rating is Low):

    • Review WhatsApp Business Policy: Ensure all your messages are compliant with the WhatsApp Business Policy guidelines.

    • Opt-In Compliance: Only send messages to users who have explicitly opted in to receive communications from you.

    • Personalized Messages: Personalize your messages and ensure they provide value to the recipient. Avoid generic or repetitive content.

    • Manage Frequency: Be mindful of messaging frequency. Avoid sending an excessive number of messages per day.

    • Provide Clear Opt-Out: Ensure users can easily opt-out of receiving messages.

Messaging limit

To view your messaging limit tier, go to WhatsApp Manager > Message Limits.

  • Description: Defines the maximum number of unique customers you can initiate conversations with within a rolling 24-hour period. This limit is directly tied to your phone number's Quality Rating.

  • Automatic Tier Increase: If you send messages to up to 2x your current messaging limit, you will automatically be moved to the next tier within 7 days.

  • Verified Business Limits (with Approved Display Name):

    Verified businesses with an approved display name can initiate conversations with a set number of unique customers.

    The following limits scale automatically:

    • 2,000 unique customers

    • 10,000 unique customers

    • 100,000 unique customers

    • An unlimited number of unique customers

Note: This limit doesn't restrict the total number of messages you can send, only the number of unique users you can initiate conversations with within 24 hours. Responding to user-initiated messages within 24 hours is not limited.

Country:

  • Confirm the country of origin for your phone number.

Display Name:

  • Shows the display name associated with your number.

Certificate:

  • This shows the status when your display name is being changed.

Managing Message Templates

To view and manage your WhatsApp message templates:

  • Access Message Templates:

    • Click on "Message Templates" in the left-hand column of your WhatsApp Manager.

  • Template Management:

    • The subsequent page displays your templates.

Templates in Wati and WhatsApp Manager

You can use WhatsApp Manager to view template approval status and manage templates there when needed.

If you're using Wati to create and manage templates for broadcasting, we recommend adding and managing your templates directly in your Wati account.

Frequently Asked Questions (FAQs)

WhatsApp Manager Settings

1. What does the Phone Number setting show in WhatsApp Manager?

The Phone Number setting displays the phone number currently connected to Wati, including the full country code. Verify that the displayed phone number is accurate.

2. What do the Connected and Offline statuses mean?

Connected means the phone number is active and fully functional within Wati, and you can send and receive messages.

Offline means the phone number is not connected to Wati, so you cannot send or receive messages. If your phone number shows Offline, contact Wati Support for assistance.

3. What does the Quality Rating show?

The Quality Rating represents the overall quality of messages sent from your phone number over the past seven days. It is based on customer feedback, such as blocks and reports.

The available ratings are:

  • Green – High Quality: Indicates positive customer feedback and adherence to WhatsApp Business Policy.

  • Yellow – Medium Quality: Indicates areas that may need improvement in message content or frequency.

  • Red – Low Quality: Indicates significant negative customer feedback and requires immediate action.

4. What happens if my phone number has a Low Quality rating?

If your phone number has a Low Quality rating, you may receive email and Business Manager notifications. Your phone number status may also change to Flagged or Restricted.

A Low Quality rating typically indicates that customers are marking your messages as spam or blocking your number.

To improve your quality rating, review WhatsApp Business Policy requirements, send messages only to users who have explicitly opted in, personalize your messages, manage messaging frequency, and provide a clear way for users to opt out.

Messaging Limits

5. How do I view my messaging limit tier?

Go to WhatsApp Manager > Message Limits to view your messaging limit tier.

6. What does the messaging limit control?

The messaging limit defines the maximum number of unique customers you can initiate conversations with within a rolling 24-hour period. It does not limit the total number of messages you can send.

Responding to user-initiated messages within 24 hours is not limited.

7. What messaging limits are available for verified businesses with an approved display name?

Verified businesses with an approved display name can automatically scale through the following messaging limits:

  • 2,000 unique customers

  • 10,000 unique customers

  • 100,000 unique customers

  • Unlimited unique customers

8. How can my messaging limit increase automatically?

If you send messages to up to twice your current messaging limit, your messaging limit automatically increases to the next tier within 7 days.

Message Templates

9. How do I view and manage message templates in WhatsApp Manager?

In WhatsApp Manager, click Message Templates in the left-hand column. The next page displays your message templates, where you can view their approval status and manage them when needed.

If you use Wati to create and manage templates for broadcasting, Wati recommends adding and managing your templates directly in your Wati account.

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