Summary
Our new coupon code feature, available in template messages, allows businesses to include up to three call-to-action (CTA) buttons - one specifically for adding a coupon code. This makes it easy for customers to redeem discounts directly from messages, boosting engagement and sales. The article explains how to create a template message with a coupon code, customize its appearance, and track its performance using analytics. It also provides best practices for maximizing the impact of this feature on marketing campaigns.
Instructions
What's This Feature About Coupon Codes?
We've added the ability to include up to 3 call-to-action (CTA) buttons in each template message. One of these buttons is specifically designed for adding a coupon code, making it easy for your customers to redeem their discount.
Getting Started with Coupon Codes
To use this feature, follow these simple steps:
Go to the "Broadcast" option in our navigation bar and click on "Template Messages".
Click on "New Template Message" and select the category "marketing".
Fill in your text, then scroll down to the buttons section where you'll find the coupon code option.
Add your coupon code, which will be displayed as a clickable link for customers to paste into their online checkout.
Tips and Tricks
With our new coupon code feature, you can now create personalized marketing messages that drive engagement and conversions. By offering exclusive discounts to your customers, you can build loyalty and increase sales.
Frequently Asked Questions (FAQs)
General questions
1. What is the coupon code feature in template messages?
The coupon code feature allows businesses to include a dedicated call-to-action (CTA) button in template messages, making it easy for customers to redeem discounts.
2. How many CTA buttons can I add to a template message?
You can include up to three CTA buttons in each template message, one of which can be a coupon code button.
3. Can I use the coupon code button for other purposes?
No, the coupon code button is specifically designed to display and share a discount code with customers.
Setting up coupon codes
4. How do I add a coupon code to a template message?
Go to the Broadcast option in the navigation bar and click on Template Messages.
Click New Template Message and select the Marketing category.
Enter your message text and scroll down to the buttons section.
Select the Coupon Code option and enter your discount code.
Save and submit the template for approval.
5. Where will the coupon code appear in the message?
The coupon code will appear as a clickable button within the template message, allowing customers to copy and paste it into their online checkout.
Customization & performance tracking
6. Can I customize the appearance of the coupon code button?
No, the appearance of the button follows WhatsApp’s predefined design standards and cannot be customized.
7. How can I track the performance of my coupon code messages?
You can monitor engagement through analytics available in the Broadcast section, including message delivery rates, open rates, and customer interactions.
Best practices
8. How can I maximize the impact of coupon codes in marketing messages?
Personalize your messages to make offers more relevant.
Use time-limited discounts to create urgency.
Combine coupon codes with Click to WhatsApp ads for better reach.
Track performance and refine future campaigns based on customer engagement.
9. Are there any restrictions on the number of coupon code messages I can send?
The number of messages you can send depends on WhatsApp’s messaging limits and your account’s messaging tier.
10. Can customers redeem the coupon code automatically?
No, customers will need to manually copy and paste the coupon code into the checkout page of your website or app.