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How to include discount coupons in Shopify automated messages

Updated this week

Summary

Wati allows you to add discount coupons to your Shopify automated messages to encourage customers to complete their purchases or reward them after a sale.

This guide explains how to include discount coupons in three types of automated messages:

  • Abandoned Recovery

  • Order Confirmation

  • Follow-up After Purchase

Instructions

Automated messages that support discount coupons

You can add discount coupons to the following automated messages on Wati:

  • Abandoned Checkout Recovery

  • Order completed/confirmation

  • Follow-up after Purchase

Adding discount coupon

Follow these steps to include a discount coupon in one of the supported automated messages as mentioned above:

Step 1: Enable the respective automated message

Whether you are adding the discount coupon to Abandoned Checkout Recovery or Order completed/confirmation or Follow-up after Purchase, first you need enable the message.

To enable the message:

  • Log in to your Wati account.

  • Go to Connectors → Integrations → Shopify.

  • Navigate to Automated Messages under the Automation section.

  • Select the Enable checkbox next to the message you want to activate (Abandoned Checkout Recovery or Order completed/confirmation or Follow-up after Purchase).

Step 2: Choose the type of discount

After selecting the Include discount coupon, you will see two options:

  • % discount (coupon code automatically generated)

    • Shopify will generate a coupon code based on the percentage value you enter.

  • Fixed discount (coupon code provided by you)

    • Enter your own discount code in the text box provided.

Important

For Abandoned Checkout Recovery messages

  • When you enable a discount code for an Abandoned Checkout Recovery message, the code - whether automatically generated or manually provided - will be automatically applied on the checkout page.

For Order Confirmation or Follow-up After Purchase messages

  • When you enable a discount code for order confirmation or follow up after purchase messages, you need to include the attribute {{discount_code}} in your template message.

This ensures the discount code is displayed in the message sent to the customer.

When selecting % discount (coupon code automatically generated), note the following:

  • Discount type: Product discount

  • Validity: No time limit

  • Eligibility: Available to all users

  • Usage limit: One-time use only

  • Applicable products: Any product in the store

  • Can be combined with other discounts: No

  • Coupon format: Automatically generated 6-character string

Where to find it: You can locate it in the Discounts section under Shopify admin. The title will begin with GeneratedRule-.

Summary of key points

  • Enable the relevant automated message.

  • Select Include discount coupon.

  • Choose between:

    • % discount (Shopify generates the code)

    • Fixed discount (You provide the code)

  • To show the discount code in the order confirmation or follow up after purchase messages, add the attribute discount_code in the template message content.

Frequently Asked Questions (FAQs)

Overview

1. What types of automated messages in Wati support discount coupons?

Wati allows discount coupons to be added to three types of automated messages: Abandoned Checkout Recovery, Order completed/confirmation, and Follow-up after Purchase.

2. Why would you add discount coupons to automated messages in Wati?

Discount coupons can be added to automated messages in Wati to encourage customers to complete their purchases or to reward them after a sale.

Enabling automated messages

3. What must be done before adding a discount coupon to an automated message in Wati?

Before adding a discount coupon, you must first enable the relevant automated message in Wati. This applies to Abandoned Checkout Recovery, Order completed/confirmation, or Follow-up after Purchase messages.

4. How do you enable an automated message in Wati?

To enable an automated message in Wati:

  • Log in to your Wati account.

  • Go to Connectors → Integrations → Shopify.

  • Navigate to Automated Messages under the Automation section.

  • Select the Enable checkbox next to the message you want to activate, such as Abandoned Checkout Recovery, Order completed/confirmation, or Follow-up after Purchase.

Choosing a discount coupon type

5. What discount coupon types are available when adding a coupon to an automated message?

When adding a discount coupon to an automated message, you can choose between two options:

  • % discount (coupon code automatically generated): Shopify generates a coupon code based on the percentage value you enter.

  • Fixed discount (coupon code provided by you): You enter your own discount code in the text box provided.

Using discount coupons in automated messages

6. What happens when a discount coupon is added to an Abandoned Checkout Recovery message?

When a discount coupon is enabled for an Abandoned Checkout Recovery message, the coupon code - whether automatically generated or manually provided - is automatically applied on the checkout page.

7. How do you display the discount code in Order Confirmation or Follow-up After Purchase messages?

To display the discount code in Order Confirmation or Follow-up After Purchase messages, you must include the attribute {{discount_code}} in the template message content. This ensures the discount code appears in the message sent to the customer.

Automatically generated discount coupon details

8. What are the characteristics of an automatically generated percentage discount coupon?

When selecting % discount (coupon code automatically generated), the generated coupon has the following characteristics:

  • Discount type: Product discount

  • Validity: No time limit

  • Eligibility: Available to all users

  • Usage limit: One-time use only

  • Applicable products: Any product in the store

  • Combination with other discounts: Not allowed

  • Coupon format: Automatically generated 6-character string

9. Where can you find an automatically generated discount coupon in Shopify?

An automatically generated discount coupon can be found in the Discounts section of the Shopify admin. The coupon title begins with GeneratedRule-.

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