If you're running Click-to-WhatsApp (CTWA) ads and want to track conversions effectively, Wati provides an easy way to monitor your ad performance. By setting up tracking, you can see key metrics such as cost per lead, cost per purchase, and ad spend. Additionally, Wati enables 1-click remarketing on WhatsApp for leads and customers who have made a purchase.

Note: This feature is available on the Business plan. Additionally, it is also available as an add-on Growth and Pro plans.

1. Go to the Ads tab in Wati.

2. Click Connect to Facebook.

3. Select the Facebook Page and relevant ad accounts that you have access to.

4. Once connected successfully, proceed to Step 2 to set up conversion tracking. If the connection is successful, you will see a confirmation screen.

Once your Facebook Ads account is connected, you can set up conversion tracking for your CTWA ads.

Want to see if your Click-to-WhatsApp (CTWA) ads are turning into real purchases? Wati can help you track this by linking it to the template message you already send after a customer places an order.

Let’s say you already send a message after the customer has made a purchase. Something like:

You can use any of these as a signal that a purchase has been made.

This helps you measure how well your ad is performing, without needing any code or manual tracking.

Let’s say you're running a CTWA ad for a beauty salon offering discounts on facials. When someone books an appointment and you send them a message like "Your booking is confirmed!", Wati can track that booking as a conversion from the ad.

If you also want to measure how much each customer is spending, Wati lets you track the value of each purchase.

This is useful if you want to calculate your Return on Ad Spend (ROAS).

This gives you deeper insight into which campaigns are driving revenue.

By setting this up, you'll have a much clearer picture of what’s working and what’s not - in your ad strategy. Let Wati do the tracking, so you can focus on improving your results!

Want to know if people clicking your Click-to-WhatsApp (CTWA) ads are truly interested in your product or service? Wati helps you track qualified leads, not just conversations.

A lead isn’t just someone who starts a chat. It’s someone who takes a step forward, like booking a demo, scheduling an appointment, or showing real intent to buy.

You can use template messages as signals that someone is a lead. These templates should be sent later in the conversation, after a contact shows genuine interest.

For example:

You can track that confirmation message as a lead conversion.

Tip: Don’t track every new conversation as a lead. That could include people who are just exploring or asking questions. Instead, track templates that reflect real interest or intent to act.

Imagine you run a fitness coaching business and promote a free consultation through CTWA ads. A customer clicks your ad and chats with your bot. Later, they agree to a consultation, and you send them the message "You're all set for your free fitness consult at 18:00 tomorrow."

This message can be tracked as a lead conversion in Wati.

Prefer a visual walkthrough? Check out our step-by-step video guide:

Note: Wati uses Conversions API (CAPI) to send conversion signals/data back to Meta.

The Conversions API (CAPI) is a marketing tool from Meta (Facebook) that tracks user actions and conversions (like purchases, signups, or leads) by sending data directly from a business's server to Facebook's servers.

Unlike the Facebook Pixel, which relies on browser-based tracking and can be blocked by ad blockers or privacy features (such as those introduced in iOS 14), CAPI uses a server-to-server connection for more reliable tracking.

All of which helps Meta to improve your ad performance and maximise your Return on Ad Spend (ROAS).

Once your ads generate conversions, Wati will display the following metrics:

Additionally, Wati provides key Facebook Ads metrics such as:

CTWA ads allow you to re-engage interested leads effortlessly. If you notice leads showing high engagement, you can send them personalized WhatsApp messages with special offers:

Prefer a visual guide? Watch our video walkthrough to learn how to retarget leads received from Click-to-WhatsApp (CTWA) ads.

Tip: CTWA conversations are free for 72 hours if you respond within 24 hours. Take advantage of this to get conversions at zero remarketing cost!

→ The Click-to-WhatsApp (CTWA) ad tracking feature in Wati allows you to monitor ad performance by tracking conversions, such as leads and purchases, directly within Wati.

→ This feature is available only for Pro and Business plan customers.

→ Tracking conversions helps you understand your ad funnel, measure the effectiveness of your campaigns, and optimize your marketing strategy.

→ After connecting, you can set up conversion tracking for leads and purchases to analyze your ad performance.

→ Currently, Wati tracks conversions using message templates.

→ Wati allows you to define how purchase value is tracked to calculate ROAS, helping you measure the financial impact of your ads.

→ No, it is recommended to track leads deeper in the funnel rather than counting all initial conversations as leads.

Additional Facebook Ads metrics like:

→ You can view all metrics in the Ads section of Wati once your ads generate conversions.

→ Wati allows you to re-engage leads and customers by sending personalized WhatsApp messages with a single click.

→ Yes! CTWA conversations are free for 72 hours if you respond within 24 hours. Use this opportunity to get conversions at no additional cost.