Summary
If you're running Click-to-WhatsApp (CTWA) ads, it's important to track which customers have interacted with your ads and analyze ad performance. This guide will help you identify CTWA conversations, segment engaged users, and view insights directly from Wati.
Instructions
Identifying CTWA Conversations
Note: Identifying CTWA conversations in Wati Team Inbox is available on all Wati plans.
You can see which users have engaged with your Click-to-WhatsApp ads directly from the Wati Team Inbox.
Steps to Identify CTWA Conversations:
Open Wati Team Inbox.
Look for the CTWA notification in the chat listing section.
This notification indicates that the contact has interacted with your CTWA ad.
💡 Tip: You can segment and filter CTWA customers by selecting the CTWA option in the Team Inbox.
Tracking CTWA Contact Attributes
When a user interacts with a CTWA ad, two contact attributes are automatically created:
source_id– Contains the Ad ID.source_url– Contains the Ad URL. If you run multiple CTWA ad campaigns, these attributes help you determine which specific ad a customer interacted with.
Viewing CTWA Insights
Note: The CTWA Insights feature is available on the Business plan. Additionally, it is also available as an add-on Growth and Pro plans.
You can access detailed CTWA insights from the Dashboard.
Steps to View CTWA Insights:
Go to Dashboard > CTWA.
Here, you'll find:
The number of contacts who clicked on your ad.
An option to export this data for future marketing campaigns.
The number of carts received (if you're using the catalog feature on Wati). By analyzing these insights, you can optimize your future ad campaigns and improve customer engagement.
Frequently Asked Questions (FAQs)
General Questions
1. Who can access the CTWA feature?
→ The CTWA feature is available only for Pro and Business Plan customers.
2. Where can I see which users have clicked on my CTWA ads?
→ You can track engaged users directly from the Wati Team Inbox, where a CTWA notification will appear in the chat listing.
3. Can I filter CTWA conversations separately?
→ Yes, you can segment and filter CTWA users by selecting the CTWA option in the Team Inbox.
Tracking & Insights
4. What are source_id and source_url attributes?
→ source_id contains the Ad ID of the CTWA ad the user interacted with. → source_url contains the Ad URL that directed the user to WhatsApp.
5. How can I identify which CTWA ad a user interacted with?
→ You can check the source_id and source_url attributes in the contact details to determine the specific ad.
6. Where can I view CTWA insights?
→ You can access CTWA insights from the Dashboard > CTWA section.
7. Can I export CTWA data for further analysis?
→ Yes, Wati allows you to export the contact data of users who clicked on your CTWA ads.
8. Does Wati track carts received from CTWA ads?
→ Yes, if you're using the catalog feature on Wati, you can view the number of carts received for each ad.