Click to WhatsApp Ads are a powerful way to connect with customers directly on WhatsApp from Facebook or Instagram ads. When users click on the ad, they are redirected to a WhatsApp chat with your business, allowing for seamless engagement. This guide explains how Click-to-WhatsApp Ads work, their benefits, and how you can set them up to drive customer conversations.

Before creating a Click-to-WhatsApp (CTWA) ad, let’s first understand what it is and how it can benefit your business.

Click to WhatsApp Ads allow businesses to add a Send Message button to their Facebook or Instagram ads. When users click the button, they are taken directly to a WhatsApp chat with your business. This makes it easy for potential customers to ask questions, request support, or make purchases.

Now that you understand what Click-to-WhatsApp (CTWA) ads are and how they benefit your business, let’s go through the steps to create your first ad:

1. Open Facebook Ads Manager and click Create.

2. Select Engagement as your campaign objective.

3. Name your campaign, ad group, and ad set.

4. Click Continue.

Note: The Engagement objective allows you to start conversations on WhatsApp, Facebook Messenger, and Instagram directly.

1. Define a daily or lifetime budget for your campaign.

2. Choose an appropriate bid strategy based on your goals.

3. To learn more about bid strategies, refer to Facebook Ads Documentation.

1. Click Next to move to the Ad Group level.

2. Under Conversion Location, select Messaging Apps.

3. Choose WhatsApp as the messaging app.

4. Select your Facebook Page and WhatsApp Business number from the dropdown.

5. Configure your audience by specifying age, gender, location, and interests.

6. Click Next to proceed.

1. Choose a message template or create a custom message.

2. Add multiple prompts to guide user interactions.

3. Click Save and Finish.

1. Click Publish to submit your ad for review.

2. Once approved, your ad will go live according to your targeting settings.

By following these steps, you can create high-converting Click-to-WhatsApp ads and maximize customer engagement effectively!

Click to WhatsApp Ads are Facebook or Instagram ads that include a Send Message button. When someone clicks the button, they are taken directly to a WhatsApp chat with your business, allowing them to ask questions, request support, or make purchases easily.

These ads make it simple for potential customers to start a conversation with your business. They offer several benefits:

You don’t need advanced technical knowledge, but basic familiarity with Facebook Ads Manager - such as creating campaigns and setting budgets - will help you follow the setup steps more smoothly.

Before creating your ad, make sure that:

To create a CTWA Ad:

Use a message template or create a custom message that encourages users to start a conversation. You can also include multiple prompts to guide them once they open the chat.

If the numbers are different, the ad may not function correctly. You’ll need to update your Facebook Page number so that it matches the WhatsApp Business number linked in Wati.

Use Facebook Ads Manager to view ad insights and performance metrics such as reach, clicks, and engagement. This data helps you understand which ads generate the most conversations and conversions.

Yes. Wati automatically tags conversations with attributes showing which ad a customer interacted with. You can use this data to set up automated flows, qualify leads, and better understand customer intent.

Conversations that start from a Click to WhatsApp Ad are free for 72 hours, as long as your business responds within 24 hours of the customer’s first message.

Common reasons include:

You can refer to Facebook Ads documentation for detailed technical guidance or watch the video walkthrough mentioned in the article for a step-by-step visual setup guide.