Summary

If you’re running Click-to-WhatsApp (CTWA) ads, it’s important to understand which customers are engaging with your ads and how those interactions translate into conversations. This guide explains how to identify CTWA conversations in the Wati Team Inbox, track ad-related contact attributes, and view CTWA insights from the dashboard to help you analyze and improve your ad performance.

Instructions

Identify CTWA conversations in the Team Inbox

You can easily identify which customers started a conversation through your Click-to-WhatsApp ads directly from the Wati Team Inbox.

Note: Identifying CTWA conversations in the Team Inbox is available on all Wati plans.

Follow these steps to identify CTWA conversations:

Open the Team Inbox in Wati.
In the chat listing section, look for the CTWA notification next to a conversation.
This notification indicates that the contact started the conversation through a Click-to-WhatsApp ad.

Tip: You can segment and filter CTWA contacts by selecting the CTWA filter in the Team Inbox. This makes it easier to view and manage customers who interacted with your ads.

Track CTWA contact attributes

When a customer interacts with your Click-to-WhatsApp ad, Wati automatically records certain attributes for that contact. These attributes help you identify which specific ad triggered the conversation.

The following contact attributes are created automatically:

source_id — Contains the Ad ID of the Click-to-WhatsApp ad.
source_url — Contains the Ad URL associated with the ad.

If you run multiple CTWA ad campaigns, these attributes help you determine exactly which ad a customer interacted with. This information can be useful for campaign analysis, segmentation, and future marketing efforts.

View CTWA insights in the dashboard

Wati also provides a dedicated CTWA insights section where you can monitor the performance of your Click-to-WhatsApp campaigns.

Note: The CTWA Insights feature is available on the Business plan. It is also available as an add-on for Growth and Pro plans.

Follow these steps to view CTWA insights:

Log into your Wati account.
Go to Ads → Click to WhatsApp Ads → Conversion insights & remarketing

In this section, you can view:

Total contacts who clicked your ad
Export options to download the data for marketing campaigns or analysis
Number of carts received (if you are using the catalog feature in Wati)

Reviewing these insights regularly helps you understand how your ads perform, identify high-performing campaigns, and improve how you engage with potential customers.

Frequently Asked Questions (FAQs)

Identifying CTWA conversations in Wati

1. What is a Click-to-WhatsApp (CTWA) conversation in Wati?

A Click-to-WhatsApp (CTWA) conversation in Wati is a conversation that starts when a customer clicks a Click-to-WhatsApp ad and begins messaging the business on WhatsApp.

2. How can you identify CTWA conversations in the Wati Team Inbox?

You can identify CTWA conversations by opening the Team Inbox in Wati and looking for the CTWA notification displayed next to a conversation in the chat listing section. This notification indicates that the conversation started from a Click-to-WhatsApp ad.

3. Can CTWA conversations be filtered in the Team Inbox?

Yes. CTWA conversations can be filtered by selecting the CTWA filter in the Team Inbox. This allows users to segment and manage customers who started conversations through Click-to-WhatsApp ads.

4. Is identifying CTWA conversations in the Team Inbox available on all Wati plans?

Yes. Identifying CTWA conversations in the Team Inbox is available on all Wati plans.

CTWA contact attributes

5. What contact attributes are automatically recorded when a customer interacts with a CTWA ad?

When a customer interacts with a Click-to-WhatsApp ad, Wati automatically records the following contact attributes:

source_id, which contains the Ad ID of the Click-to-WhatsApp ad
source_url, which contains the Ad URL associated with the ad

6. Why are CTWA contact attributes useful?

CTWA contact attributes help identify which specific Click-to-WhatsApp ad triggered the conversation. This information can be used for campaign analysis, segmentation, and future marketing efforts.

Viewing CTWA insights

7. Where can you view Click-to-WhatsApp ad insights in Wati?

You can view Click-to-WhatsApp ad insights by logging in to the Wati account and navigating to Ads → Click to WhatsApp Ads → Conversion insights & remarketing.