Summary
If you’re running Click-to-WhatsApp (CTWA) ads, it’s important to understand which customers are engaging with your ads and how those interactions translate into conversations. This guide explains how to identify CTWA conversations in the Wati Team Inbox, track ad-related contact attributes, and view CTWA insights from the dashboard to help you analyze and improve your ad performance.
Instructions
Identify CTWA conversations in the Team Inbox
You can easily identify which customers started a conversation through your Click-to-WhatsApp ads directly from the Wati Team Inbox.
Note: Identifying CTWA conversations in the Team Inbox is available on all Wati plans.
Follow these steps to identify CTWA conversations:
Open the Team Inbox in Wati.
In the chat listing section, look for the CTWA notification next to a conversation.
This notification indicates that the contact started the conversation through a Click-to-WhatsApp ad.
Tip: You can segment and filter CTWA contacts by selecting the CTWA filter in the Team Inbox. This makes it easier to view and manage customers who interacted with your ads.
Track CTWA contact attributes
When a customer interacts with your Click-to-WhatsApp ad, Wati automatically records certain attributes for that contact. These attributes help you identify which specific ad triggered the conversation.
The following contact attributes are created automatically:
source_id— Contains the Ad ID of the Click-to-WhatsApp ad.source_url— Contains the Ad URL associated with the ad.
If you run multiple CTWA ad campaigns, these attributes help you determine exactly which ad a customer interacted with. This information can be useful for campaign analysis, segmentation, and future marketing efforts.
View CTWA insights in the dashboard
Wati also provides a dedicated CTWA insights section where you can monitor the performance of your Click-to-WhatsApp campaigns.
Note: The CTWA Insights feature is available on the Business plan. It is also available as an add-on for Growth and Pro plans.
Follow these steps to view CTWA insights:
Log into your Wati account.
Go to Ads → Click to WhatsApp Ads → Ads analytics
In this section, you can view:
Performance metrics
Track key metrics for the selected date range:
Ad spend – Total ad spend
CPC – Average cost per click
Qualified leads – Total qualified leads
Qualified purchases – Total qualified purchases
CQL – Average cost per qualified lead
CPP – Average cost per purchase
ROAS – Return on ad spend
Carts received – Total carts received through WhatsApp (available if you use the Wati catalog feature)
Channel comparison
Compare performance across:
CTWA
Google CTWA
TikTok CTWA
Funnel insights
Monitor:
Overall conversion rate – Percentage of leads that convert
Average time to convert – Average time taken to convert
Export data
Download analytics data for reporting, campaign tracking, and further marketing analysis.
Reviewing these insights regularly helps you understand how your ads perform, identify high-performing campaigns, and improve how you engage with potential customers.
Frequently Asked Questions (FAQs)
CTWA conversations
1. How can I identify Click-to-WhatsApp (CTWA) conversations in the Wati Team Inbox?
Click-to-WhatsApp (CTWA) conversations are marked with a CTWA notification next to the conversation in the Wati Team Inbox. This notification indicates that the customer started the conversation through a Click-to-WhatsApp ad.
2. Can I filter contacts who interacted with Click-to-WhatsApp (CTWA) ads?
Yes. Wati provides a CTWA filter in the Team Inbox that allows you to segment and view contacts who started conversations through Click-to-WhatsApp ads.
3. Which Wati plans support identifying Click-to-WhatsApp (CTWA) conversations in the Team Inbox?
Identifying Click-to-WhatsApp (CTWA) conversations in the Team Inbox is available on all Wati plans.
CTWA contact attributes
4. What contact attributes does Wati automatically create for Click-to-WhatsApp (CTWA) contacts?
Wati automatically creates the following contact attributes for Click-to-WhatsApp (CTWA) contacts:
source_id — Contains the Ad ID of the Click-to-WhatsApp ad.
source_url — Contains the Ad URL associated with the ad.
5. How do CTWA contact attributes help with campaign analysis?
CTWA contact attributes help identify the specific Click-to-WhatsApp ad that triggered a conversation. This information can be used for campaign analysis, segmentation, and future marketing efforts.
CTWA insights and analytics
6. What insights can I view in the CTWA analytics dashboard?
The CTWA analytics dashboard provides performance metrics, channel comparison data, funnel insights, and export options for analytics data.
7. What performance metrics are available in the CTWA analytics dashboard?
The CTWA analytics dashboard includes the following performance metrics:
Ad spend
CPC (Cost per click)
Qualified leads
Qualified purchases
CQL (Cost per qualified lead)
CPP (Cost per purchase)
ROAS (Return on ad spend)
Carts received through WhatsApp when using the Wati catalog feature
8. Which channels can I compare in the CTWA analytics dashboard?
The CTWA analytics dashboard allows you to compare performance across CTWA, Google CTWA, and TikTok CTWA.
9. What funnel insights are available in the CTWA analytics dashboard?
The CTWA analytics dashboard provides the following funnel insights:
Overall conversion rate, which shows the percentage of leads that convert
Average time to convert, which shows the average time taken for a lead to convert
10. What can I do with the export data feature in the CTWA analytics dashboard?
The export data feature allows you to download analytics data for reporting, campaign tracking, and further marketing analysis.
11. Which Wati plans include the CTWA Insights feature?
The CTWA Insights feature is available on the Wati Business plan and is also available as an add-on for Growth and Pro plans.