Summary
In this article, you'll learn about WATI’s pricing structure, including details on the three available plans - Growth, Pro, and Business - and how chatbot sessions are billed.
It explains the shift from conversation-based to message-based pricing effective July 1, 2025, and what that means for your costs. You’ll also understand how the pre-paid credit model works for sending messages beyond your plan’s free allowances.
Instructions
WATI Pricing Plans
WATI offers three main pricing plans to suit different business needs:
Growth
Pro
Business
Each plan includes a specific number of free monthly chatbot sessions. A chatbot session is an interaction between your chatbot and a user. Once those free sessions are used, additional sessions are charged based on your plan.
For detailed information about each plan, including the number of free chatbot sessions and other features, please visit our WATI Pricing Plans page.
Pricing update: Moving from conversation-based to message-based pricing
Old pricing model: Conversation-based pricing
Until June 30, 2025, Wati uses a Conversation-Based Pricing model. In this model, you pay for each conversation you have with your customer, in addition to your monthly subscription fee.
Here’s what that means for you today:
Free service conversations: All Service Conversations are free. Service Conversations are conversations initiated by your business (for example, to send updates or notifications).
New pricing model: Message-based pricing (effective July 1, 2025)
Effective July 1, 2025, Meta switched from Conversation-Based Pricing to Message-Based Pricing. This means you are billed based on the number of messages you send, rather than per conversation.
Note:
Service messages remain free in the newly introduced message-based pricing.
If you're on Wati's legacy plans (Standard, Professional, or Enterprise), the first 1,000 service messages each month are free. After that, additional messages will be charged.
For more details on what’s changing and how it might impact your costs, please check out our Message-Based Pricing guide.
Pre-Paid Account Model
Your WATI account works like a pre-paid phone. You need to add credits to your account before you can send messages that aren't covered by the free allowances. Think of it like topping up your phone with credit before making calls.
Frequently Asked Questions
General questions
1. What are the available WATI pricing plans?
WATI offers three main pricing plans - Growth, Pro, and Business - each designed to suit different business needs.
2. What is included in each plan?
Each plan includes a specific number of free monthly chatbot sessions. Once you exceed those free sessions, additional sessions are charged based on your plan.
3. Where can I find detailed information about each plan?
You can view the full details of each plan on our WATI Pricing Plans page, including the number of free chatbot sessions and other features.
4. Are service messages still free under the new pricing model?
Yes, service messages remain free under the message-based pricing model.
5. What happens if I'm on a legacy WATI plan?
If you are on WATI’s legacy plans (Standard, Professional, or Enterprise), the first 1,000 service messages per month are free. Additional messages will be charged.
Pre-paid credits
6. How does the pre-paid credit model work?
Your WATI account functions like a pre-paid phone. You must top up your account with credits before sending messages that go beyond your plan’s free allowances.