Summary
Wati offers 3 main pricing plans: Growth, Pro, and Business. Each plan includes a set number of free monthly chatbot sessions, along with other features based on the plan you choose.
This article explains Wati’s pricing structure, how chatbot sessions are billed, and how Meta’s move from conversation-based to message-based pricing on July 1, 2025, affects your messaging costs. You’ll also learn how Wati’s prepaid credit model works when you send messages that aren’t covered by your plan’s free allowances.
Instructions
Wati Pricing Plans
Wati offers 3 pricing plans to suit different business needs:
Growth
Pro
Business
Each plan includes a specific number of free chatbot sessions per month. A chatbot session is an interaction between your chatbot and a user. Once you use your free sessions, additional sessions may be charged based on your plan.
For details about each plan, including its free chatbot session allowance and available features, visit the Wati's Pricing page.
Understanding Meta’s Message-Based Pricing
Meta changed its WhatsApp Business Platform pricing from conversation-based to message-based pricing on July 1, 2025. This means eligible messaging charges are based on the messages you send, rather than charging per conversation.
Previous pricing model: Conversation-based pricing
Until June 30, 2025, Meta used a conversation-based pricing model. Under this model, businesses paid for eligible conversations with customers in addition to their Wati subscription fee.
Service conversations were free under this model.
Current pricing model: Message-based pricing
On July 1, 2025, Meta moved from conversation-based to message-based pricing. Under this model, charges are based on eligible messages rather than conversations.
Service message pricing has also changed over time:
Until September 30, 2026: Service messages within the 24-hour customer service window were free.
Effective October 1, 2026: Meta charges for service messages sent within the 24-hour customer service window, subject to its applicable pricing rules.
Meta also provides an allowance of 1,000 free service conversations per month for each WhatsApp number. Once you use this allowance, additional service messages may be charged at the applicable rate for your market.
If you’re using a legacy Wati plan (Standard, Professional, or Enterprise): The first 1,000 service messages each month are free. Additional service messages may be charged.
For details about the pricing rules and how these changes may affect your costs, read our Message-Based Pricing guide.
How Wati’s Prepaid Credit Model Works
Your Wati account works like a prepaid mobile phone. You add credits to your account before sending messages that aren’t covered by your plan’s free allowances.
For example, just as you top up your phone to make calls, you add credits to your Wati account to cover applicable messaging charges.
Make sure your account has enough credits to cover any charges that apply to your messages.
Frequently Asked Questions (FAQs)
Wati Pricing Plans
1. What pricing plans does Wati offer?
Wati offers 3 main pricing plans: Growth, Pro, and Business. Each plan includes different features and a specific number of free chatbot sessions per month.
2. What is a chatbot session, and are additional sessions charged?
A chatbot session is an interaction between a chatbot and a user. Each Wati plan includes a specific number of free monthly chatbot sessions. Once you use your free allowance, additional sessions may be charged based on your plan.
Meta’s Message-Based Pricing
3. What is the difference between conversation-based and message-based pricing?
Meta switched its WhatsApp Business Platform pricing from conversation-based to message-based pricing on July 1, 2025. Under the previous model, businesses paid for eligible conversations in addition to their Wati subscription fee. Under the current model, charges are based on eligible messages sent rather than conversations.
4. Are service messages free under Meta’s message-based pricing model?
Service messages sent within the 24-hour customer service window were free until September 30, 2026. Effective October 1, 2026, Meta charges for service messages sent within that window, subject to its applicable pricing rules.
5. How many free service conversations or messages are included?
Meta provides an allowance of 1,000 free service conversations per month for each WhatsApp number. Once this allowance is used, additional service messages may be charged at the applicable rate for the market. Customers on legacy Wati plans (Standard, Professional, or Enterprise) also receive 1,000 free service messages each month, after which additional messages may be charged.
Wati’s Prepaid Credit Model
6. How does Wati’s prepaid credit model work?
Wati uses a prepaid credit model. You must add credits to your account before sending messages that are not covered by your plan’s free allowances. Your account should have enough credits to cover any applicable messaging charges.
7. Where can I learn more about message-based pricing?
Read Wati’s Message-Based Pricing guide for details about the pricing rules and how the changes may affect your messaging costs.