Summary
This help article explains WATI's pricing structure, covering the subscription fee, messaging fees, and optional add-ons. It provides details on different plans, message-based pricing, and how to customize your subscription with additional features. Links to relevant guides and pricing pages are included should you need more information.
WATI Pricing Instructions
WATI's pricing is designed to be flexible, allowing you to choose a plan that fits your needs. It consists of three main components:
Subscription Fee - The base cost of your selected plan.
Messaging Fee - Charges based on messages sent to different countries.
Add-Ons - Optional features to enhance functionality.
1. Subscription Fee (Monthly/Yearly)
The subscription fee is a recurring cost based on the plan you choose. WATI offers the following subscription plans:
Growth Plan
Pro Plan
Business Plan
For a detailed breakdown of pricing and features, visit the WATI Pricing Page.
2. Messaging Fee
Messaging fees are based on the country to which you send messages and are calculated using WhatsApp’s new Message-Based Pricing model.
You need to maintain a credit balance to send messages.
Follow our guide to learn how to top up your credits here.
Pricing update: Moving from conversation-based to message-based pricing
Old pricing model: Conversation-based pricing
Until June 30, 2025, Wati used a Conversation-Based Pricing model. In this model, you pay for each conversation you have with your customer, in addition to your monthly subscription fee.
Here’s what that means for you today:
Free service conversations: All Service Conversations are free. Service Conversations are conversations initiated by your business (for example, to send updates or notifications).
New pricing model: Message-based pricing (effective July 1, 2025)
Starting July 1, 2025, Meta will switch from Conversation-Based Pricing to Message-Based Pricing. This means you will be billed based on the number of messages you send, rather than per conversation.
Note:
Service messages remain free in the newly introduced message-based pricing.
If you're on Wati's legacy plans (Standard, Professional, or Enterprise), the first 1,000 service messages each month are free. After that, additional messages will be charged.
For more details on what’s changing and how it might impact your costs, please check out our guide: Message-Based Pricing: All you need to know.
3. Add-Ons (Optional Enhancements)
If you need additional features, WATI offers various add-ons that you can enable for an extra cost:
Chatbot Add-On - To add more chatbot sessions.
Keyword Add-On - To enable keyword-based automation.
AI KnowBot Add-On - To enable AI-powered chatbot for smarter responses.
Team Add-On - To expand the number of team members in your WATI account.
User Add-On - To increase the number of users in your WATI account.
Custom Domain - To use your domain for branding.
Dedicated Hosting - Get a private server for enhanced performance and security.
Customizing Your WATI Subscription
Each of these components is billed separately, so you can tailor your WATI subscription based on your specific needs. For further details or assistance, feel free to contact our support team.
Frequently Asked Questions (FAQs)
General pricing overview
1. What are the main components of WATI pricing?
WATI pricing has three parts: a subscription fee for your plan, messaging fees based on where messages are sent, and optional add-ons for extra features.
2. Which subscription plans does WATI offer?
WATI offers three plans: Growth, Pro, and Business. Each plan has its own pricing and feature set.
Subscription fees
3. Is the subscription fee charged monthly or yearly?
The subscription fee is a recurring charge and can be billed monthly or yearly, depending on the option you choose.
4. Where can I see a detailed breakdown of plan pricing and features?
You can view detailed pricing and feature comparisons on the WATI Pricing Page linked in the article.
Messaging fees
5. How are messaging fees calculated?
Messaging fees depend on the country you send messages to and follow WhatsApp’s message-based pricing model.
6. Do I need credits to send messages?
Yes, you must maintain a credit balance in your account to send messages. Credits can be topped up using the Top Up Credits guide.
7. Are service messages charged under the new pricing model?
No, service messages remain free under the message-based pricing model. For legacy plans, the first 1,000 service messages per month are free.
Add-ons and customization
8. What types of add-ons are available with WATI?
WATI offers add-ons such as Chatbot, Keyword automation, AI KnowBot, Team and User expansion, Custom Domain, and Dedicated Hosting.
9. Can I customize my WATI subscription?
Yes, subscription fees, messaging fees, and add-ons are billed separately, allowing you to customize your subscription based on your needs.