Summary
This help article explains WATI's pricing structure, covering the subscription fee, messaging fees, and optional add-ons. It provides details on different plans, message-based pricing, and how to customize your subscription with additional features. Links to relevant guides and pricing pages are included should you need more information.
WATI Pricing Instructions
WATI's pricing is designed to be flexible, allowing you to choose a plan that fits your needs. It consists of three main components:
Subscription Fee - The base cost of your selected plan.
Messaging Fee - Charges based on messages sent to different countries.
Add-Ons - Optional features to enhance functionality.
1. Subscription Fee (Monthly/Yearly)
The subscription fee is a recurring cost based on the plan you choose. WATI offers the following subscription plans:
Growth Plan
Pro Plan
Business Plan
For a detailed breakdown of pricing and features, visit the WATI Pricing Page.
2. Messaging Fee
Messaging fees are based on the country to which you send messages and are calculated using WhatsApp’s new Message-Based Pricing model.
You need to maintain a credit balance to send messages.
Learn how to top up your credits here: Top Up Credits Guide.
Pricing update: Moving from conversation-based to message-based pricing
Old pricing model: Conversation-based pricing
Until June 30, 2025, Wati used a Conversation-Based Pricing model. In this model, you pay for each conversation you have with your customer, in addition to your monthly subscription fee.
Here’s what that means for you today:
Free service conversations: All Service Conversations are free. Service Conversations are conversations initiated by your business (for example, to send updates or notifications).
New pricing model: Message-based pricing (effective July 1, 2025)
Starting July 1, 2025, Meta will switch from Conversation-Based Pricing to Message-Based Pricing. This means you will be billed based on the number of messages you send, rather than per conversation.
Note:
Service messages remain free in the newly introduced message-based pricing.
If you're on Wati's legacy plans (Standard, Professional, or Enterprise), the first 1,000 service messages each month are free. After that, additional messages will be charged.
For more details on what’s changing and how it might impact your costs, please check out our Introducing Message-Based Pricing guide.
3. Add-Ons (Optional Enhancements)
If you need additional features, WATI offers various add-ons that you can enable for an extra cost:
Chatbot Add-On - To add more chatbot sessions.
Keyword Add-On - To enable keyword-based automation.
AI KnowBot Add-On - To enable AI-powered chatbot for smarter responses.
Team Add-On - To expand the number of team members in your WATI account.
User Add-On - To increase the number of users in your WATI account.
Custom Domain - To use your domain for branding.
Dedicated Hosting - Get a private server for enhanced performance and security.
Customizing Your WATI Subscription
Each of these components is billed separately, so you can tailor your WATI subscription based on your specific needs. For further details or assistance, feel free to contact our support team.
Frequently Asked Questions (FAQs)
General questions
1. What are the main components of WATI’s pricing?
→ WATI’s pricing includes three main components: a subscription fee, messaging fees based on message volume and destination, and optional add-ons for extra functionality.
2. Where can I view detailed pricing for each plan?
→ You can find a detailed breakdown of WATI’s plans and pricing on the WATI Pricing Page.
3. How often do I pay the subscription fee?
→ The subscription fee is a recurring cost that can be billed monthly or yearly, depending on the plan you choose.
Messaging fees
4. How are messaging fees calculated?
→ Messaging fees are based on the number of messages sent and the destination country. WATI uses WhatsApp’s Message-Based Pricing model for this.
5. Do I need to maintain a credit balance for messaging?
→ Yes, you need to maintain a credit balance in your WATI account to send messages.
6. Are any messages free under the current pricing model?
→ Under the current conversation-based model (until June 30, 2025), all service conversations initiated by your business are free.
7. What changes on July 1, 2025?
→ Starting July 1, 2025, Meta will switch from conversation-based pricing to message-based pricing. You will be billed per message sent, not per conversation.
8. Will service messages still be free under the new pricing model?
→ Yes, service messages will remain free under the message-based pricing model introduced on July 1, 2025.
9. What happens if I’m on a legacy WATI plan?
→ If you're on WATI's legacy Standard, Professional, or Enterprise plan, your first 1,000 service messages each month are free. Any additional messages will be charged.
Add-ons and customization
10. What optional add-ons does WATI offer?
→ WATI offers various add-ons such as additional chatbot sessions, keyword-based automation, AI-powered responses, extra team members or users, custom domain support, and dedicated hosting.
11. Can I customize my WATI subscription?
→ Yes, each component—subscription, messaging, and add-ons—is billed separately, allowing you to tailor your subscription to fit your specific business needs.