Summary
Leads sometimes go quiet after the first message - and following up manually can take up a lot of your team’s time. Wati’s new Auto Follow-Ups feature solves this by automatically sending follow-up messages to unresponsive leads from your Click-to-WhatsApp (CTWA) ads. This guide explains how the feature works, what you can configure, and how to get it enabled on your account.
Instructions
What are Auto Follow-Ups?
Auto Follow-Ups help your business stay connected with leads who haven’t responded after their initial message. Instead of agents spending hours manually following up, Wati will automatically send follow-up messages for you. This saves time and increases your chances of re-engaging potential customers.
How it works
When a lead from a CTWA ad doesn’t respond, Wati automatically sends follow-up messages on your behalf based on the settings you configure. Here's what the first version of Auto Follow-Ups includes:
Up to 3 follow-ups per lead: You can send a maximum of 3 automated follow-up messages to each unresponsive lead.
Customizable time intervals: Choose how long to wait between each follow-up message.
Single template: Use one WhatsApp message template that will be used for all follow-ups.
CTWA-only support: Auto Follow-Ups will be sent only on CTWA ad conversations.
No manual work: Once enabled, Wati handles the rest - no action required.
Availability
The Auto Follow-Ups feature for CTWA Ads can be found under the Ads tab. It is available to Wati customers on Pro and Business plans.
How to Enable Auto Follow-Ups for your CTWA Ad leads
Follow these simple steps to turn on auto follow-ups for your CTWA ads:
Log in to your Wati account.
In the left-hand menu, click on Ads.
Under the Click to WhatsApp Ads section, go to Conversation Events.
Look for the section titled Boost conversations with auto follow-ups.
Enable the toggle to turn on auto follow-ups.
Set the time interval between each follow-up message.
Choose the template message you want to use for the follow-ups.
That’s it! Wati will now automatically send follow-ups to unresponsive leads based on your settings.
When will Auto Follow-Ups Stop?
The Automated Follow-Up will stop automatically when the lead replies or successfully converts - either by becoming a qualified lead or completing a purchase.
Frequently Asked Questions (FAQs)
Auto Follow-Ups Overview
1. What are Auto Follow-Ups in Wati?
Auto Follow-Ups is a feature that automatically sends follow-up messages to unresponsive leads who initiate conversations through Click-to-WhatsApp (CTWA) ads. It helps businesses re-engage potential customers without requiring agents to follow up manually.
2. Which leads are eligible for Auto Follow-Ups?
Auto Follow-Ups is available only for leads from Click-to-WhatsApp (CTWA) ad conversations who have not responded to the initial message. It does not support other conversation types.
Auto Follow-Ups Configuration and Usage
3. How many automated follow-up messages can Wati send to each lead?
Wati can send a maximum of 3 automated follow-up messages to each unresponsive lead.
4. Can I customize the timing and message template for Auto Follow-Ups?
Yes. You can configure the time interval between follow-up messages and select one WhatsApp message template. The same template is used for all automated follow-ups.
5. When do automated follow-ups stop?
Automated Follow-Ups stop automatically when a lead replies or successfully converts. A conversion occurs when the lead becomes a qualified lead or completes a purchase.
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