Skip to main content

How to enable Auto Follow-Ups for Leads from CTWA Ads

Updated over 2 weeks ago

Summary

Leads sometimes go quiet after the first message - and following up manually can take up a lot of your team’s time. Wati’s new Auto Follow-Ups feature solves this by automatically sending follow-up messages to unresponsive leads from your Click-to-WhatsApp (CTWA) ads. This guide explains how the feature works, what you can configure, and how to get it enabled on your account.

Instructions

What are Auto Follow-Ups?

Auto Follow-Ups help your business stay connected with leads who haven’t responded after their initial message. Instead of agents spending hours manually following up, Wati will automatically send follow-up messages for you. This saves time and increases your chances of re-engaging potential customers.

How it works

When a lead from a CTWA ad doesn’t respond, Wati automatically sends follow-up messages on your behalf based on the settings you configure. Here's what the first version of Auto Follow-Ups includes:

  • Up to 3 follow-ups per lead: You can send a maximum of 3 automated follow-up messages to each unresponsive lead.

  • Customizable time intervals: Choose how long to wait between each follow-up message.

  • Single template: Use one WhatsApp message template that will be used for all follow-ups.

  • CTWA-only support: Auto Follow-Ups will be sent only on CTWA ad conversations.

  • No manual work: Once enabled, Wati handles the rest - no action required.

Availability

The Auto Follow-Ups feature for CTWA Ads can be found under the Ads tab. It is available to users on the Ads Add-On and Business plans.

How to Enable Auto Follow-Ups for your CTWA Ad leads

Follow these simple steps to turn on auto follow-ups for your CTWA ads:

  1. Log in to your Wati account.

  2. In the left-hand menu, click on Ads.

  3. Under the Click to WhatsApp Ads section, go to Conversation Events.

  4. Look for the section titled Boost conversations with auto follow-ups.

  5. Enable the toggle to turn on auto follow-ups.

  6. Set the time interval between each follow-up message.

  7. Choose the template message you want to use for the follow-ups.

That’s it! Wati will now automatically send follow-ups to unresponsive leads based on your settings.

When will Auto Follow-Ups Stop?

The Automated Follow-Up (AFU) will stop automatically when the lead replies or successfully converts - either by becoming a qualified lead or completing a purchase.

Frequently Asked Questions (FAQs)

General information

1. What are Auto Follow-Ups in Wati?

→ Auto Follow-Ups are automated WhatsApp messages sent to leads who haven’t replied after their first message through Click-to-WhatsApp (CTWA) ads. This helps businesses re-engage potential customers without manual effort.

2. How many follow-up messages can be sent to a lead?

→ You can send up to 3 automated follow-up messages to each unresponsive lead.

3. Can I customize the time between follow-up messages?

→ Yes, you can set your preferred time intervals between each follow-up message.

4. What type of message is sent in the follow-ups?

→ A single WhatsApp template message is used for all follow-up messages. You can choose which template to use.

Availability and requirements

5. Which types of leads will receive Auto Follow-Ups?

→ Auto Follow-Ups are only available for leads who come through Click-to-WhatsApp (CTWA) ads.

6. Do I need to take any action once Auto Follow-Ups are enabled?

→ No, once you enable the feature and configure the settings, Wati will automatically handle the follow-ups for you.

7. What plan do I need to access Auto Follow-Ups?

→ This feature is available on Wati’s Ads Add-On and Business plan.

Setup and configuration

8. Where can I find the Auto Follow-Ups feature in my Wati account?

→ Go to the Ads tab in the menu. Under the Click to WhatsApp Ads section, click on Conversation Events. The Auto Follow-Ups settings will be under the section titled Boost conversations with auto follow-ups.

9. How do I enable Auto Follow-Ups?

→ Follow these steps:

  • Log in to your Wati account.

  • Go to the Ads tab.

  • Navigate to Conversation Events under the Click to WhatsApp Ads section.

  • Enable the toggle for Boost conversations with auto follow-ups.

  • Set the time intervals.

  • Choose your preferred template message.

10. Can I use different templates for each follow-up message?

→ No, the first version of Auto Follow-Ups supports only one template message that is used for all follow-up messages.

11. When will auto follow-ups stop?

→ The Automated Follow-Up (AFU) will stop automatically when the lead replies or successfully converts - either by becoming a qualified lead or completing a purchase.

Did this answer your question?