Summary
Drip campaigns in Wati help you send a series of WhatsApp messages automatically over time. Instead of manually sending follow-ups, you can schedule multiple message steps with delays between them, track performance in one place, and manage the entire campaign from a single view.
Note: Drip campaigns are available on all Wati plans.
Instructions
What problem does it solve?
Drip campaigns solve the challenge of managing multi-step customer communication manually. Instead of sending follow-up messages one by one, businesses can automate the entire sequence with predefined timing. This reduces manual effort, minimizes errors, ensures consistent messaging, and makes it easier to track performance across every step of the campaign.
How to create a drip campaign
Follow these steps to set up and launch a drip campaign:
Go to the Campaigns page.
Click Create Campaign.
Note: You can also create a drip campaign from Automations by selecting Drip Campaign in the Actions Library.
Enter a campaign name.
Choose Drip Campaign (instead of a single message).
Add message steps
Create a new drip.
Add multiple message steps.
Define the delay between each step (for example, 1 day after the previous message).
Optional settings
Enable Stop campaign on customer reply to automatically stop sending further messages if a customer responds.
You can preview your selected messages or templates, along with their schedule, in the preview panel on the right.
Define your audience
You can choose who receives the campaign by:
Applying filters to select contacts
Using an existing segment (e.g. All valid, Highly engaged etc)
Creating a custom segment
Importing contacts via a CSV file
Note: Custom segments and pre-defined segments are available only for Business and Pro Wati plans.
Schedule the campaign
Send immediately, or
Schedule for a specific date and time
Enable auto retry (optional)
Auto retry helps resend failed messages.
Important
Credits are deducted only after successful delivery
For drip campaigns, each step is retried for up to 7 days
Delays between steps are preserved, even during retries
Tip: Avoid enabling auto retry for time-sensitive campaigns.
Launch the campaign
Click Publish to start the drip campaign. Messages will be sent automatically based on your defined schedule.
Track and manage drip campaigns
View campaign performance
You can monitor your campaign from the Campaigns Overview page.
View all drip campaigns in one list
Check campaign status, progress, and next send date
Open any drip campaign to track step-level performance:
Read
Ignored
Replied
Failed
Clicked (if you included CTAs in your campaign)
Tip: Click Delivery stats to view detailed delivery logs, including failure reasons for any messages that were not successfully sent.
Manage active campaigns
You can manage your campaign even after launching it:
Pause or resume the campaign
Edit upcoming steps
Add new steps
Cancel the campaign
Important notes
Contacts added to a segment after the campaign starts will not be included
Contacts who leave a segment or opt out will not receive future messages
Drip campaigns make it easier to run structured, multi-step communication without manual effort, while giving you full visibility and control over performance.
Frequently Asked Questions (FAQs)
General
1. What is a drip campaign in Wati?
A drip campaign in Wati allows you to send a series of WhatsApp messages automatically over time with predefined delays between each message step.
2. What problem do drip campaigns solve?
Drip campaigns eliminate the need to manually send follow-up messages by automating multi-step communication, reducing errors, ensuring consistent messaging, and making it easier to track performance across all steps.
Creating a Drip Campaign
3. How do I create a drip campaign?
Go to the Campaigns page, click Create Campaign, enter a campaign name, select Drip Campaign, add multiple message steps, and define delays between each step.
4. Can I create a drip campaign from Automations?
Yes, you can create a drip campaign from Automations by selecting Drip Campaign in the Actions Library.
5. Can I preview messages before launching a drip campaign?
Yes, you can preview selected messages or templates along with their schedule in the preview panel on the right.
Audience and Scheduling
6. How do I define the audience for a drip campaign?
You can define the audience by applying filters, using an existing segment, creating a custom segment, or importing contacts via a CSV file, but custom and pre-defined segments are available only for Business and Pro Wati plans.
7. How can I schedule a drip campaign?
You can choose to send the campaign immediately or schedule it for a specific date and time.
Tracking and Management
8. How can I track drip campaign performance?
You can monitor performance from the Campaigns Overview page, where you can view campaign status, progress, next send date, and step-level metrics such as read, ignored, replied, failed, and clicked.
9. Can I manage a drip campaign after launching it?
Yes, you can pause or resume the campaign, edit upcoming steps, add new steps, or cancel the campaign after it has been launched.