Summary
Drip campaigns in Wati help you send a series of WhatsApp messages automatically over time. Instead of manually sending follow-ups, you can schedule multiple message steps with delays between them, track performance in one place, and manage the entire campaign from a single view.
Note: Drip campaigns are available on all Wati plans.
Instructions
What problem does it solve?
Drip campaigns solve the challenge of managing multi-step customer communication manually. Instead of sending follow-up messages one by one, businesses can automate the entire sequence with predefined timing. This reduces manual effort, minimizes errors, ensures consistent messaging, and makes it easier to track performance across every step of the campaign.
How to create a drip campaign
Follow these steps to set up and launch a drip campaign:
Go to the Campaigns page.
Click Create Campaign.
Enter a campaign name.
Choose Drip Campaign (instead of a single message).
Add message steps
Create a new drip.
Note: You can also create drips from Automations page in Wati by selecting Drip Campaign under the Actions Library.
Add multiple message steps.
Define the delay between each step (for example, 1 day after the previous message).
Optional settings
Enable Stop campaign on customer reply to automatically stop sending further messages if a customer responds.
You can preview your selected messages or templates, along with their schedule, in the preview panel on the right.
Define your audience
You can choose who receives the campaign by:
Applying filters to select contacts
Using an existing segment (e.g. All valid, Highly engaged etc)
Creating a custom segment
Importing contacts via a CSV file
Note: Custom segments and pre-defined segments are available only for Business and Pro Wati plans.
Schedule the campaign
Send immediately, or
Schedule for a specific date and time
Enable auto retry (optional)
Auto retry helps resend failed messages.
Important
Credits are deducted only after a message is successfully sent
For drip campaigns, each step is retried for up to 7 days
Delays between steps are preserved, even during retries
Tip: Avoid enabling auto retry for time-sensitive campaigns.
Launch the campaign
Click Publish to start the drip campaign. Messages will be sent automatically based on your defined schedule.
Track and manage drip campaigns
View campaign performance
You can monitor your campaign from the Campaigns Overview page.
View all drip campaigns in one list
Check campaign status, progress, and next send date
Open any drip campaign to track step-level performance:
Read
Ignored
Replied
Failed
Clicked (if you included CTAs in your campaign)
Tip: Click Delivery stats to view detailed delivery logs, including failure reasons for any messages that were not successfully sent.
Important notes
Contacts added to a static segment after the campaign has already started will not be enrolled in the drip.
Contacts who leave a segment or opt out will not receive future messages
For dynamic segments, you don’t need to manually add new contacts to a campaign - any matching contact is included automatically.
When a contact’s attributes are updated and they meet the segment criteria, they’ll start receiving drip messages from that point onward. However, if the drip campaign has already completed all its steps by then, they won’t receive any messages.
Drip campaigns make it easier to run structured, multi-step communication without manual effort, while giving you full visibility and control over performance.
Frequently Asked Questions (FAQs)
Overview and Setup
1. What are drip campaigns in Wati?
Drip campaigns in Wati allow you to send a series of WhatsApp messages automatically over time, with predefined delays between each message.
2. What problem do drip campaigns solve?
Drip campaigns automate multi-step customer communication, reducing manual effort, minimizing errors, ensuring consistent messaging, and enabling performance tracking from a single place.
3. How do I create a drip campaign in Wati?
Go to the Campaigns page, click Create Campaign, enter a campaign name, and select Drip Campaign instead of a single message.
4. Can I create a drip campaign from the Automations page?
Yes, you can create a drip campaign from the Automations page by selecting Drip Campaign from the Actions Library.
Configuration and Sending
5. How do I set up and launch a drip campaign?
Add multiple message steps, define delays between each step, optionally enable Stop campaign on customer reply, choose your audience, schedule the campaign or send it immediately, and click Publish to start sending messages automatically.
6. How can I define the audience for a drip campaign?
You can define the audience by applying filters, using an existing segment, creating a custom segment, or importing contacts via a CSV file.
7. What is auto retry and how does it work?
Auto retry resends failed messages in a drip campaign for up to 7 days, preserves delays between steps, and deducts credits only after a message is successfully sent. It is not recommended for time-sensitive campaigns.
Tracking and Behavior
8. How can I track drip campaign performance?
You can monitor all campaigns from the Campaigns Overview page, view status, progress, next send date, and track metrics such as read, ignored, replied, failed, and clicked, along with detailed delivery logs.
9. How do segments affect drip campaigns?
Contacts added to a static segment after the campaign starts are not included, while dynamic segments automatically include matching contacts when their attributes update; however, if the campaign has already finished, those contacts will not receive any messages.