Summary
The Campaign Calendar helps you plan, create, and manage WhatsApp campaigns from a single view. Instead of switching between campaign lists and schedules, you can see past campaigns, upcoming campaigns, and AI-powered campaign recommendations in a calendar format. You can also create, edit, send, and schedule campaigns directly from the calendar.
Note: The Campaign Calendar is available on the Pro and Business plans.
Instructions
View campaigns in the calendar
Log into your Wati account.
Go to Campaigns > Campaigns Overview.
The Campaign Calendar is the default view for new users and users who have sent fewer than 10 campaigns.
If you're an existing user and see the Campaign List view instead, you can switch to the Campaign Calendar at any time using the toggle.
Browse the monthly calendar to view your campaign activity.
The calendar displays three types of campaigns:
Sent campaigns – Campaigns that have already been delivered.
Scheduled campaigns – Campaigns that are planned for a future date.
Wati Recommended campaigns – AI-powered campaign suggestions that you can customize and send.
This gives you a complete view of your campaign activity and upcoming campaign opportunities in one place.
Use AI-powered campaign recommendations
Wati automatically recommends campaign ideas based on your business website, products, brand tone, and region.
These recommendations appear directly in the Campaign Calendar and include pre-filled campaign details to help you launch campaigns faster.
Recommended campaigns can include:
Seasonal campaigns
Holiday promotions
Engagement campaigns
Business-specific marketing opportunities
To keep your calendar organized, Wati displays a maximum of one recommended campaign per day.
Prerequisites
To receive personalized campaign recommendations:
Your business website must be configured in Wati.
You must have permission to create campaigns.
Configure your website in Wati
Follow these steps to add your website to Wati:
Log in to your Wati account.
Click your profile icon in the upper-right corner.
Go to Settings > Business Profile.
Under Business Website, add your website URL to Business Website 1.
(Optional) Add a second website URL to Business Website 2 if needed.
Note: You can add up to 2 website URLs. If you add both, Business Website 1 is treated as your primary website and is used to generate AI-powered campaign recommendations in the Campaign Calendar.
Create a campaign from the calendar
You can start creating a campaign by:
Clicking a recommended campaign
Clicking any date on the calendar
Note: You can edit or delete a scheduled campaign directly from the Campaign Calendar.
Create a new campaign by clicking the + icon on any date in the Campaign Calendar.
When you click an AI-recommended campaign, a preview window opens where you can make quick edits. If you want to make more advanced changes, click the Edit (pencil) icon to open the campaign in the Campaign Builder.
A campaign builder opens with pre-filled details, including:
Campaign objective
Campaign name
Suggested message templates
Audience
Recommended send time
Review the details and make any changes as needed.
Customize campaign recommendations
You can use a recommended campaign as-is or modify it before sending.
You can edit:
Campaign objective
Campaign name
Message template
Audience
Send time
You can also select a different template if you prefer.
Refine campaigns with AI
If you want to adjust a campaign, use the Objective field in the campaign builder.
Enter what you want to achieve with the campaign.
Click Build with AI.
Wati generates updated campaign suggestions based on your objective.
When content is generated, Wati can update:
Campaign name
Message templates
AI-generated content is optional and only runs when you provide an objective and choose to generate content.
Note: Each time you use Build with AI, 1 AI credit is consumed. Every use generates 3 new message templates.
Create a campaign from any date
You can also click any date in the calendar to create a campaign.
If you create a campaign from an empty date:
All campaign fields remain editable.
You can enter campaign details manually.
Send or schedule a campaign
Once you have reviewed the campaign details, choose one of the following options:
Send now to launch the campaign immediately
Schedule to send the campaign at a future date and time
Manage campaigns
The actions available depend on the campaign type.
1. Sent campaigns
Sent campaigns are read-only. You can view campaign details, but you cannot edit them.
2. Scheduled campaigns
For scheduled campaigns, you can:
View campaign details
Edit campaign name or scheduled date/time
Remove the campaign from the calendar
3. Wati Recommended campaigns
For recommended campaigns, you can:
Customize campaign details
Update the campaign objective and generate new campaign content
Save the campaign to the calendar
Remove the recommendation from the calendar
Send or schedule the campaign
Switch to list view
If you prefer the traditional campaign list, you can switch from the calendar view using the view toggle in the Campaigns section.
Key highlights
Your business website must be configured in Wati for the campaign recommendations in the campaign calendar.
The Campaign Calendar is the default view for new users and for users who have sent fewer than 10 campaigns.
View sent, scheduled, and recommended campaigns in a single calendar.
AI-powered recommendations are tailored to your business, products, brand style, and region.
Holiday and seasonal campaign recommendations are automatically surfaced when relevant.
Existing contact segments are used for audience suggestions when available. If no segments exist, the audience defaults to All contacts.
Campaign details are pre-filled to reduce setup time.
Create, send, and schedule campaigns directly from the calendar.
AI-generated content is optional.
A list view remains available for users who prefer a traditional campaign list.
Frequently Asked Questions (FAQs)
Campaign Calendar
1. What is the Campaign Calendar?
The Campaign Calendar is a calendar-based view that helps you plan, create, and manage WhatsApp campaigns from a single place. It displays sent campaigns, scheduled campaigns, and AI-powered campaign recommendations. You can also create, edit, send, and schedule campaigns directly from the calendar.
2. Which Wati plans include the Campaign Calendar?
The Campaign Calendar is available on the Pro and Business plans.
3. Who sees the Campaign Calendar as the default view?
The Campaign Calendar is the default view for new users and users who have sent fewer than 10 campaigns. Existing users who see the Campaign List view can switch to the Campaign Calendar using the view toggle.
AI-Powered Campaign Recommendations
4. How are AI-powered campaign recommendations generated?
Wati generates campaign recommendations based on your business website, products, brand tone, and region. Recommendations can include seasonal campaigns, holiday promotions, engagement campaigns, and other business-specific marketing opportunities.
5. What is required to receive AI-powered campaign recommendations?
To receive personalized campaign recommendations, your business website must be configured in Wati, and you must have permission to create campaigns.
6. What information is included in a recommended campaign?
Recommended campaigns include pre-filled campaign details such as the campaign objective, campaign name, suggested message templates, audience, and recommended send time. You can modify these details before sending or scheduling the campaign.
7. Is AI-generated campaign content optional?
Yes. AI-generated content is optional. Wati only generates new campaign content when you enter a campaign objective and choose Build with AI.
8. How many AI credits does Build with AI use?
Each time you use Build with AI, Wati consumes 1 AI credit and generates 3 new message templates.
Campaign Management
9. What actions can I perform on different campaign types?
Sent campaigns: You can view campaign details, but you cannot edit them.
Scheduled campaigns: You can view campaign details, edit the campaign name or scheduled date and time, or remove the campaign from the calendar.
Wati Recommended campaigns: You can customize campaign details, generate new AI-powered content, save the campaign to the calendar, remove the recommendation, or send or schedule the campaign.