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Understanding the role of your Dedicated Customer Success Manager (CSM)

Summary

A Dedicated Customer Success Manager (CSM) helps you achieve your business goals with strategic guidance, planning, and best practice recommendations.

While your CSM supports adoption and growth - technical issues, urgent requests, and bug-related concerns should be directed to the Wati Support team. Support response times (SLAs) depend on your current plan.

Note: To learn more about Wati’s Support team and available support options, refer to this guide.

Instructions

What a Dedicated CSM helps with

Your Dedicated CSM focuses on strategic guidance, adoption, and long-term success with Wati.

Strategic guidance

Your CSM helps align your Wati usage with your business goals and outcomes.

This includes:

  • Defining success metrics and goals

  • Recommending best practices based on your use case

  • Identifying opportunities to improve adoption and return on investment (ROI)

  • Conducting new feature demos when needed

Proactive account management

Your CSM works proactively to help you get the most value from Wati.

This includes:

  • Regular check-ins and business reviews

  • Monitoring product usage and adoption trends

  • Highlighting potential risks

  • Recommending improvements and optimizations

Consultation and planning

Your CSM provides structured guidance to support growth and workflow optimization.

This includes:

  • Campaign planning and reviews

  • Use-case consultation

  • Workflow and automation recommendations

Internal advocacy

Your CSM helps represent your feedback and priorities internally within Wati.

This includes:

  • Sharing product feedback with internal teams

  • Advocating for feature requests

  • Aligning internal teams on your business priorities

What a Dedicated CSM does not cover

To avoid confusion, it is important to understand what is outside the scope of a Dedicated CSM.

Real-time or 24/7 support

CSMs do not provide round-the-clock or on-demand support.

CSMs:

  • Operate during standard business hours

  • Respond asynchronously through scheduled communication channels

  • Do not provide instant responses

Technical support and bug resolution

CSMs do not handle technical troubleshooting or incident resolution.

This includes:

  • Troubleshooting platform errors or bugs

  • Investigating technical issues

  • Resolving urgent incidents

For urgent or time-sensitive issues, technical issues or bugs - contact the Wati Support team using the help widget available in your Wati Team Inbox. You can also reach out using the widget available in our help center.

Day-to-day execution

Your CSM advises you on how to best use Wati for your business needs but does not perform operational tasks on your behalf.

CSMs do not:

  • Execute campaigns or workflows

  • Make real-time account changes on request

  • Provide continuous operational management

If you require hands-on setup or implementation assistance from Wati, paid services are available.

When to contact Support vs your CSM

Scenario

Best point of contact

Bug, error, or platform issue

Support Team

Urgent issue impacting operations

Support Team

How-to questions or setup assistance

Support Team

Strategy, planning, or optimization discussions

CSM

Adoption, growth, or expansion planning

CSM

Availability and communication

CSM availability

Your CSM is available during business hours through scheduled interactions.

Communication methods include:

  • Scheduled calls

  • Business reviews

  • Planning sessions

  • Email communication

You can book meetings with your CSM using their Calendly scheduling link.

Support availability

The Wati Support team is available through:

  • Ticketing

  • Email

  • Chat support channels

Note:

  • Support channel availability depends on your selected plan.

  • Support response times are based on the Service Level Agreement (SLA) included in your plan.

Frequently Asked Questions (FAQs)

Working with your CSM

1. Can I contact my CSM for urgent issues?

No. For urgent or time-sensitive issues, contact the Wati Support team. CSMs do not provide real-time troubleshooting or incident handling.

2. Can my CSM help fix technical problems?

Your CSM can provide best practice recommendations and guidance, but technical issues are handled by the Wati Support team.

3. Will my CSM execute tasks for my team?

No. Your CSM provides strategic guidance and recommendations but does not perform day-to-day operational tasks.

4. How can I get the most value from my CSM?

To get the most value from your CSM:

  • Come prepared with clear goals and challenges

  • Use scheduled sessions effectively

  • Consolidate requests instead of sending ad-hoc asks

5. Can my CSM help with billing issues?

For billing-related requests, first contact the billing team at [email protected].

You can keep your CSM copied on the email so they have context and can help coordinate the discussion if needed.

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