Summary
Learn how to configure TikTok Click-to-TikTok Direct Messaging (Click to DM) campaigns in Wati.
This guide walks you through connecting your TikTok Ads account, configuring conversion events, enabling advanced reporting options, and monitoring the events sent to TikTok.
Once configured, Wati automatically reports eligible conversation and conversion events, helping TikTok optimize your ad campaigns and measure their performance more accurately.
Note: The TikTok Click-to-TikTok Direct Messaging (Click to DM) integration is available for Wati customers on the Pro and Business plans.
Instructions
When a customer clicks your TikTok Click-to-TikTok Direct Messaging (Click to DM) ad and starts a conversation, Wati automatically identifies the conversation as originating from TikTok. Based on your configuration, Wati reports supported conversion events back to TikTok to help improve the performance of your ad campaigns.
Before you begin
Make sure the following requirements are met:
Your TikTok DM channel is connected to Wati.
Your TikTok Ads account is connected to Wati.
Conversations originate from TikTok Click-to-TikTok Direct Messaging (Click to DM) ads.
Connect your TikTok Ads account
Before you can report conversion events, you must connect your TikTok Ads account.
Log in to your Wati account.
Go to Ads > Click-to-TikTok Ads.
Click Connect Accounts.
Sign in to your TikTok Ads account.
Select the TikTok Ads account that you want to connect.
Select the Event Set for the account.
Click Connect Ads Account.
Review the authorization request and click Agree.
Your TikTok Ads account is now connected. Wati can now report supported conversion events for eligible conversations.
Configure conversion events
After connecting your account, configure which template messages should trigger conversion events.
Go to Ads > Click-to-TikTok Ads > Conversion Events.
Under Lead, select the template messages that should identify a contact as a lead.
Under High Intent Conversation, select the template messages that should identify a high-intent conversation.
Under Qualified Lead, select the template message that should identify a qualified lead.
Save your changes and make them live.
When one of the configured template messages is sent successfully, Wati automatically reports the corresponding conversion event to TikTok.
Configure advanced settings
Report spam
Enable Report spam if you want Wati to notify TikTok whenever an agent marks a conversation that originated from a TikTok ad as spam.
Attribute conversation conversions to TikTok ads
Select the TikTok Ads account you want to use for attribution.
When enabled, Wati reports supported conversion events to TikTok, allowing TikTok to attribute conversions and optimize future ad campaigns.
How event reporting works
Once your account is configured, Wati automatically reports events for eligible conversations.
A customer clicks your TikTok Click-to-TikTok Direct Messaging (Click to DM) ad.
The customer starts a conversation in TikTok DM.
Wati identifies the conversation as originating from a TikTok ad.
Wati automatically reports supported messaging and conversion events to TikTok.
TikTok uses these events to measure conversions and optimize future ad delivery.
Supported conversion events
Event | Trigger |
Lead | A configured Lead template message is successfully sent to the contact. |
High Intent Conversation | A configured High Intent Conversation template message is successfully sent to the contact. |
Qualified Lead | The configured Qualified Lead template message is successfully sent to the contact. |
Spam | An agent marks an eligible TikTok ad conversation as spam in the Inbox. |
Monitor conversion event reporting
The Reporting page lets you monitor and verify the conversion events that Wati sends to TikTok.
To view your reporting logs:
Go to Ads > Click-to-TikTok Ads > Reporting.
The reporting dashboard includes the following information:
Event Type – The type of conversation or conversion event that was reported, such as Lead, High Intent Conversation, Qualified Lead, Spam, or messaging events.
Created – The date and time when the event occurred.
Report Status – Indicates whether the event was successfully reported to TikTok.
Ad ID – The TikTok ad associated with the conversation.
Event Set ID – The Event Set used to report the conversion to TikTok.
Use this page to verify that events are being reported successfully and to troubleshoot reporting issues if needed.
Things to know
Only conversations that originate from TikTok Click-to-TikTok Direct Messaging (Click to DM) ads are eligible for event reporting.
Lead, High Intent Conversation, and Qualified Lead events are reported only after the configured template message is sent successfully.
Spam events are reported only when an agent marks an eligible TikTok ad conversation as spam.
TikTok Click-to-TikTok Direct Messaging (Click to DM) and TikTok Click-to-WhatsApp Ads campaigns use separate Event Sets to ensure accurate attribution and reporting.
Frequently Asked Questions (FAQs)
Getting Started
1. What does the TikTok Click-to-TikTok Direct Messaging (Click to DM) integration do?
The TikTok Click-to-TikTok Direct Messaging (Click to DM) integration allows Wati to automatically report supported messaging and conversion events to TikTok for eligible conversations. This helps TikTok measure campaign performance and optimize future ad delivery.
2. Which Wati plans support the TikTok Click-to-TikTok Direct Messaging (Click to DM) integration?
The TikTok Click-to-TikTok Direct Messaging (Click to DM) integration is available to Wati customers on the Pro and Business plans.
3. What are the prerequisites for reporting TikTok conversion events?
Before reporting TikTok conversion events, you must meet the following requirements:
Your TikTok DM channel is connected to Wati.
Your TikTok Ads account is connected to Wati.
Conversations originate from TikTok Click-to-TikTok Direct Messaging (Click to DM) ads.
Conversion Event Reporting
4. When does Wati report Lead, High Intent Conversation, and Qualified Lead events to TikTok?
Wati reports a Lead, High Intent Conversation, or Qualified Lead conversion event only after the corresponding configured template message is sent successfully to the contact.
5. When is a Spam event reported to TikTok?
A Spam event is reported only when an agent marks a conversation that originated from a TikTok Click-to-TikTok Direct Messaging (Click to DM) ad as spam.
6. Which conversations are eligible for TikTok conversion event reporting?
Only conversations that originate from TikTok Click-to-TikTok Direct Messaging (Click to DM) ads are eligible for conversion event reporting.
Reporting and Attribution
7. What information is available on the TikTok reporting page in Wati?
The Reporting page displays the conversion events that Wati sends to TikTok. It includes the following information:
Event Type
Created date and time
Report Status
Ad ID
Event Set ID
This information helps you verify that events are being reported successfully and troubleshoot reporting issues if needed.
8. Can TikTok Click-to-TikTok Direct Messaging (Click to DM) campaigns and TikTok Click-to-WhatsApp Ads campaigns share the same Event Set?
No. TikTok Click-to-TikTok Direct Messaging (Click to DM) campaigns and TikTok Click-to-WhatsApp Ads campaigns use separate Event Sets to ensure accurate attribution and reporting.