Summary
Wati offers two plans on the lower end for Indian customers: Pay-as-you-go (PAYG) and Growth. Both plans give you access to Wati’s core WhatsApp Business API features, but they differ in how many users are included, the level of automation, and the advanced tools available.
This article breaks down the key differences so you can choose the plan that best fits your business needs.
Note:
PAYG plan is applicable to customers based out of India only.
The initial of PAYG plan credits are only valid for 90 days. Please ensure you utilise these credits in the first 90 days.
Instructions
Quick comparison table
Category | Pay-as-you-go (PAYG) | Growth |
Users included | 1 | 3 |
Additional credit top-up purchase | Unlimited | Unlimited |
Service conversations | 1,000/month | Unlimited |
Templates | Marketing only | Marketing, Utility, Authentication |
WhatsApp setup help | Self-service only | Assisted setup from Wati team + add-ons |
Instagram inbox | No | Yes (shared inbox + features) |
Chatbots | 1 | 2 |
Automation triggers | 500/month | 1,000/month |
Broadcasts | Unlimited | 15K/month + catalog/coupon templates |
Commerce & Shopify | No | Catalog + Shopify sync |
Integrations | None | 2 integrations (e.g., Sheets, Zoho) |
APIs | No | Contact & Messaging APIs (10K limit) |
Support | Documentation only | Bot + Email + optional onboarding |
Differences in detail
Here’s an easy-to-follow comparison between the Pay-as-you-go and Growth plans.
Users and conversations
PAYG: Includes 1 user. This plan includes 1,000 service conversations every month.
Growth: Includes 3 users. This plan includes unlimited service conversations.
Additional users: Not available on either plan.
Messaging templates
PAYG: Supports only marketing templates.
Growth: Supports marketing, utility, and authentication templates.
WhatsApp and Wati setup
Both plans: Access to the official WhatsApp API and website chat widget.
Growth only: Assistance with WhatsApp blue tick verification and Meta Business verification. Custom domain available as an add-on.
Instagram integration
PAYG: No Instagram features.
Growth: Shared inbox for Instagram DMs, assign to agent, quick replies, tagging, exporting, filtering chats, mobile inbox, and contact management.
WhatsApp team inbox
Both plans: Shared inbox, assign to agent, quick replies, tagging, exporting, filtering, trigger chatbots, and mobile app inbox.
Neither plan: Round robin chat assignment or phone number masking.
WhatsApp automation
PAYG: 1 chatbot, 1 keyword rule, 500 automation triggers per month.
Growth: 2 chatbots, 30 keyword rules, 1,000 automation triggers per month.
Both plans: Business hours, default actions, max 200 steps per chatbot.
Marketing and broadcasts
PAYG: Unlimited broadcasts, retargeting for reads and replies.
Growth: Up to 15,000 broadcasts per month, catalog and coupon templates.
Both plans: Same messaging speed.
WhatsApp commerce and Shopify
PAYG: No commerce features.
Growth: WhatsApp catalog, order management, Shopify connection ($4.9/month), and catalog sync.
Integrations
PAYG: No integrations.
Growth: Up to 2 integrations, including Google Sheets, Zapier, Shopify, WooCommerce, and Zoho.
APIs and webhooks
PAYG: No APIs or webhooks.
Growth: Contact APIs, messaging APIs, assign-to-operator/bot API, up to 10,000 API calls per month with rate limits.
Support
PAYG: Self-served support based on support documentation only.
Growth: Documentation, WhatsApp bot support, and email support (24/5) from Wati team. Guided onboarding is available as an add-on.
PAYG vs Growth - which is the right plan for your business?
Choosing between PAYG and Growth depends on your business size and goals:
Choose Pay-as-you-go if:
You’re a small business or just starting out.
You only need 1 user.
You don’t rely on Instagram or advanced templates.
You want flexibility without committing to a monthly fee.
Choose Growth if:
You need more automation, templates, and chatbot rules.
You want to use Instagram DM features.
You need API access or integrations like Google Sheets, Zapier, or Shopify.
You expect higher conversation volumes or want unlimited service conversations.
You prefer guided support and onboarding options.
In short, PAYG works best for testing and small-scale operations, while Growth is designed for scaling businesses that need integrations, automation, and advanced support.
To view the price details, please go to Wati's pricing page.
Frequently Asked Questions (FAQs)
General questions
1. What are the available Wati plans for Indian customers?
Wati offers two entry-level plans for Indian customers: Pay-as-you-go (PAYG) and Growth. Both include access to WhatsApp Business API features but differ in users, automation, integrations, and advanced tools.
2. Who is eligible for the PAYG plan?
The PAYG plan is available only to customers based out of India.
3. What are the main differences between PAYG and Growth plans?
The key differences include the number of users (1 in PAYG vs 3 in Growth), automation capacity, available templates, Instagram integration, APIs, integrations, and support options.
Pricing and credits
4. Do both plans allow credit top-ups?
Yes, both plans allow unlimited top-up purchases.
Features and usage
5. How many users are included in each plan?
PAYG includes 1 user, while Growth includes 3 users. Additional users are not available on either plan.
6. How many service conversations are included?
PAYG includes 1,000 service conversations per month. Growth includes unlimited service conversations.
7. What types of message templates are supported?
PAYG supports only marketing templates. Growth supports marketing, utility, and authentication templates.
8. Does either plan support Instagram integration?
No, the PAYG plan does not include Instagram features. The Growth plan includes a shared inbox for Instagram DMs with features like quick replies, tagging, and contact management.
9. What automation features are available?
PAYG includes 1 chatbot, 1 keyword rule, and 500 automation triggers per month. Growth includes 2 chatbots, 30 keyword rules, and 1,000 automation triggers per month.
10. Are broadcast messages supported?
Yes, both plans allow broadcasts. PAYG offers unlimited broadcasts, while Growth allows up to 15,000 per month with catalog and coupon templates.
11. Do these plans support WhatsApp commerce and Shopify integration?
PAYG does not include commerce features. Growth supports WhatsApp catalog, order management, Shopify connection, and catalog sync.
12. Are integrations available?
PAYG does not include integrations. Growth supports up to 2 integrations such as Google Sheets, Zoho, Shopify, WooCommerce, or Zapier.
13. Do these plans provide APIs or webhooks?
PAYG does not provide APIs. Growth includes contact and messaging APIs with a 10,000 API call monthly limit.
Support and setup
14. What support is provided with PAYG?
PAYG offers self-service support through documentation only.
15. What support is provided with Growth?
Growth includes documentation, WhatsApp bot support, and email support (24/5). Guided onboarding is available as an add-on.
16. Do both plans include WhatsApp setup assistance?
Both provide access to the official WhatsApp API and website chat widget. Growth customers also receive assisted setup, verification help, and optional add-ons.
Choosing the right plan
17. Who should choose the PAYG plan?
PAYG is best for small businesses or those just starting out. It suits businesses that need only 1 user, don’t require Instagram or advanced templates, and prefer flexibility without monthly fees.
18. Who should choose the Growth plan?
Growth is best for businesses that need more automation, advanced templates, Instagram DM features, integrations, APIs, higher conversation volumes, or guided support.