Reply Materials are reusable response templates that can be used in Wati Automation. Instead of creating the same response multiple times, you can create a Reply Material once and use it across different automation rules, keyword triggers, and workflows.

Reply Materials support various content types, including text messages, images, documents, stickers, chatbots, templates, and more. This helps you automate customer interactions, maintain consistent messaging, and reduce manual effort.

Reply Materials are predefined responses that can be triggered automatically when a rule or automation condition is met.

For example, you can create a welcome message, business hours response, pricing information, or agent handoff message and reuse it across multiple automation workflows.

Using Reply Materials helps you:

There are two categories of reply materials in Wati:

Text-based reply materials allow you to send simple messages with emojis. Steps to Add a Text Reply Material:

Attach and send documents such as PDFs, Excel sheets, and Word files. Steps to Add a Document Reply Material:

Send images in supported formats like JPG and PNG. Steps to Add an Image Reply Material:

Send videos to engage with users visually. Steps to Add a Video Reply Material:

Send .webp format stickers to enhance chat engagement. Steps to Add a Sticker Reply Material:

Enable interactive chatbot conversations. Steps to Add a Chatbot Reply Material:

Trigger pre-configured sequences to automate follow-ups. Steps to Add a Sequence Reply Material:

Update customer attributes dynamically based on interactions.

Steps to Add a Contact Attributes Reply Material:

Reuse pre-approved WhatsApp templates for automated responses.

Steps to Add a Template Reply Material:

Allows you to share products from your WhatsApp catalog directly within an automated reply.

Customers can browse available products, view details, and continue their shopping journey without leaving the conversation.

By following these steps, you can efficiently create and manage reply materials in Wati to enhance automated responses and improve customer interactions.

Reply Materials are reusable response templates that can be used across automation rules, keyword triggers, and workflows in Wati. They help automate customer interactions, maintain consistent messaging, and reduce the need to create the same response multiple times.

Reply Materials help maintain consistent communication, reduce repetitive work, reuse responses across multiple automation rules, and improve customer response times.

Wati supports Text, Document, Image, Video, Sticker, Chatbot, Sequence, Contact Attributes, Template, and Catalog reply materials. It also supports routing actions such as sending notifications and assigning chats to operators or teams through the Routing menu.

A Catalog Reply Material allows you to share products from your WhatsApp catalog directly within an automated reply. Customers can browse available products, view product details, and continue their shopping journey without leaving the conversation.

Contact Attributes Reply Materials allow you to update customer attributes dynamically based on customer interactions. Both system attributes and custom attributes can be used.

Wati supports the following media types and limits:

Sticker Reply Materials must use the .webp file format, have dimensions of 512 × 512 pixels, and be no larger than 100 KB.

Yes. A Reply Material can be created once and reused across multiple automation rules, keyword triggers, and workflows.

Custom attributes can be created from the Contact screen or the Team Inbox and can then be used in Contact Attributes Reply Materials.