Summary
This article explains WhatsApp’s messaging limits for business-initiated broadcasts, detailing the different tiers and how they impact the number of unique users a business can message daily. It also covers how businesses can upgrade their messaging tier, the criteria for upgrades, and best practices to ensure compliance with WhatsApp's policies. Additionally, it provides guidance on allowing users to opt out of messages and maintaining high-quality communication with customers.
Instructions
What is a Broadcast History?
A broadcast history is a record of all sent broadcasts, providing valuable insights into the performance and effectiveness of your communications efforts.
Key Components of Broadcast History
Overview Tile with Statistics
The overview tile offers an at-a-glance look at key statistics about your sent broadcasts. This includes:
The number of recipients who received your broadcast
Whether the broadcast was successful (i.e., whether the recipient took action as intended)
Whether the recipient read or replied to the broadcast
An opportunity to retarget users who responded to the broadcast
Key Features for Analyzing Broadcast History
Date Range Filter
The date range filter allows you to narrow down your analysis of broadcasts by selecting a specific time period. This feature enables you to observe and analyze broadcasts sent within a particular timeframe.
Export to Excel
Exporting your broadcast history to Excel provides more detailed insights into your communications efforts, enabling you to further analyze and refine your strategies.
Frequently Asked Questions (FAQs)
Understanding Broadcast History
What is Broadcast History? → Broadcast History is a record of all previously sent broadcasts, providing insights into message performance, recipient engagement, and overall effectiveness.
What information does Broadcast History include? → It includes details such as the number of recipients who received the broadcast, whether the message was successfully delivered, whether recipients read or replied, and opportunities to retarget engaged users.
Analyzing Broadcast Performance
How can I filter broadcast history by date? → You can use the date range filter to narrow down the broadcasts shown based on a specific time, allowing you to analyze messages sent within that timeframe.
Can I see how many recipients engaged with my broadcast? → Yes, the overview tile provides key statistics, including the number of recipients who received the broadcast, read the message, or responded.
What is retargeting in Broadcast History? → Retargeting allows you to follow up with users who interacted with a broadcast, such as those who responded or took a specific action, to improve engagement.
Exporting and Managing Data
Can I export my broadcast history? → Yes, you can export your broadcast history to an Excel file, which helps you analyze and refine your messaging strategy with more detailed insights.
What can I do with the exported broadcast history? → The exported data allows for deeper analysis, enabling you to track trends, measure performance, and adjust future communication strategies accordingly.