Summary
Click to WhatsApp Ads are a powerful way to connect with customers directly on WhatsApp from Facebook or Instagram ads. When users click on the ad, they are redirected to a WhatsApp chat with your business, allowing for seamless engagement. This guide explains how Click to WhatsApp Ads work, their benefits, and how you can set them up to drive customer conversations.
Instructions
What Are Click to WhatsApp Ads?
Click to WhatsApp Ads allow businesses to add a Send Message button to their Facebook or Instagram ads. When users click the button, they are taken directly to a WhatsApp chat with your business. This makes it easy for potential customers to ask questions, request support, or make purchases.
Benefits of Click to WhatsApp Ads
Instant customer engagement – Customers can start conversations with your business instantly.
Higher conversion rates – Personalized interactions increase the chances of conversions.
Cost-effective – You only pay for the ad when users click on it.
Seamless integration – Works with both Facebook and Instagram ads.
Before proceeding, ensure your WhatsApp Business number and Facebook Page are linked under the same Business Manager.
How to Set Up Click-to-WhatsApp Ads in Facebook Ads Manager
Note: This process requires familiarity with Facebook Advertising, including campaign creation and budgeting.
Step 1: Create a Campaign
Open Facebook Ads Manager and click Create.
Select Engagement as your campaign objective.
Name your campaign, ad group, and ad set.
Click Continue. 💡 The Engagement objective allows you to start conversations on WhatsApp, Facebook Messenger, and Instagram Direct.
Step 2: Set Budget and Bid Strategy
Define a daily or lifetime budget for your campaign.
Choose an appropriate bid strategy based on your goals.
To learn more about bid strategies, refer to Facebook Ads Documentation.
Step 3: Configure Ad Group Settings
1. Click Next to move to the Ad Group level.
2. Under Conversion Location, select Messaging Apps.
3. Choose WhatsApp as the messaging app.
4. Select your Facebook Page and WhatsApp Business number from the dropdown.
5. Configure your audience by specifying age, gender, location, and interests.
6. Click Next to proceed.
Step 4: Design Your Ad
Choose a message template or create a custom message.
Add multiple prompts to guide user interactions.
Click Save and Finish.
Step 5: Publish and Go Live
Click Publish to submit your ad for review.
Once approved, your ad will go live according to your targeting settings.
Prefer a visual guide? Watch our video walkthrough to learn how to connect Meta Ads to Wati.
What’s Next?
Track and Automate CTWA Conversations
Wati adds attributes to help you identify which ad a customer interacted with.
Use this data to set up automated flows to qualify leads and understand customer needs.
Monitor Performance and Optimize
Analyze ad performance and insights in Facebook Ads Manager.
Adjust targeting, messaging, and budget based on results.
💡 Pro Tip: CTWA conversations are free for 72 hours if you respond within 24 hours. By following these steps, you can create high-converting Click-to-WhatsApp ads and maximize customer engagement effectively!
Frequently Asked Questions (FAQs)
General Questions
1. What is a Click-to-WhatsApp (CTWA) ad?
→ A Click-to-WhatsApp ad is a Facebook or Instagram ad that allows users to initiate a conversation with your business on WhatsApp by clicking the ad.
2. How do CTWA ads help businesses?
→ CTWA ads help businesses generate high-quality leads, engage potential customers instantly, and re-engage inactive leads through WhatsApp conversations.
3. Do I need a WhatsApp Business account to run CTWA ads?
→ Yes, you must have a WhatsApp Business account connected to your Facebook Page in Business Manager.
Setup & Configuration
4. Can I run CTWA ads without a Facebook Page?
→ No, you must have a Facebook Page linked to your WhatsApp Business number to run Click-to-WhatsApp ads.
5. What campaign objective should I select in Facebook Ads Manager?
→ Select Engagement as your campaign objective to enable messaging on WhatsApp, Facebook Messenger, or Instagram Direct.
6. How do I target the right audience for my CTWA ads?
→ In the ad group settings, you can define your audience based on age, gender, location, and interests to reach your ideal customers.
Costs & Billing
7. How much do Click-to-WhatsApp ads cost?
→ The cost of CTWA ads varies based on your ad budget, bidding strategy, and competition for your target audience.
8. Are CTWA conversations free?
→ CTWA conversations are free for 72 hours if you respond within 24 hours of the customer's first message.
Performance & Optimization
9. How do I track which ad a customer interacted with?
→ Platforms like Wati add attributes to help you identify which ad led to a specific customer conversation.
10. Can I automate responses for CTWA ads?
→ Yes, you can use automation tools to qualify leads and respond to customer inquiries efficiently.
11. How can I improve the performance of my CTWA ads?
→ Monitor your ad insights in Facebook Ads Manager and adjust targeting, messaging, and budget based on performance data.