Summary
The Pay-as-you-go plan is a flexible, no-subscription option, perfect for exploring WhatsApp as a channel for marketing or sending campaigns! Here’s how it works:
Sign-up Fee: You’ll pay a one-time fee of 999 INR when you sign up.
Message Credits: Upon signing up, you’ll receive 999 INR back as Conversation Credits.
Pay-as-you-go: You’ll only be charged based on the Conversations you have, with no recurring fees.
This article will walk you through how to get the most out of the Pay-as-you-go plan and how billing works.
Note:
This plan is available to Wati customers located in India only.
Broadcasts are now Campaigns – same powerful features, updated name!
Instructions
We know how important it is to understand what you’re getting with the new plan, so before we move ahead - we’ve put together a breakdown of available features and limitations of this plan. Our goal is to help you decide if this plan fits your needs perfectly!
Available Features in this Plan
Here’s a quick look at the top features included in the PayG Plan:
Access for 1 user
Send marketing messages only
Use 1 chatbot
Setup 1 keyword
Get the same analytics as the Growth Plan
Includes up to 1,000 service messages per month. It’s a simple plan designed to cover your basic needs!
Note: After reaching the monthly limit of 1,000 service messages, you’ll need to upgrade to a higher plan to continue sending additional messages.
You should see a banner at the top of your Wati screen after reaching this limit. Click on the upgrade button to upgrade to a higher plan.
Limitations of this Plan
Here’s a quick rundown of the features not included in the PayG Plan:
API, integrations, and webhooks.
Utility and authentication messages. Additionally, PayG accounts won't be able to access the Integrations and User Management menus, as these features are not available on this plan.
Campaign Scheduling: The PayG plan does not support Campaign Scheduling. It is only available on Pro+ Wati plans.
Now that you’re familiar with what’s included and what’s not in this plan, here are a few guidelines to help you make the most of it:
Pay-as-you-Go (PayG) Plan Guidelines
1. Account Management:
Number, WABA, or BMID Changes
Yes, you can.
Deleting a PayG Account
PayG accounts cannot be manually deleted.
Accounts will automatically expire after 90 days if unused.
Users have 90 days to use their welcome credits**(₹999)** before account expiration.
Disconnecting Numbers
Disconnecting the number is allowed, however:
No refunds are provided.
The request will not be transferred to the billing team since auto-renewal is not applicable.
Sign-Up Assistance
The PayG onboarding process is self-serve.
If an account gets stuck in the "Provisioned" state, users can contact support via chat or ticket for assistance in resetting the account.
2. Costs and Billing:
Marketing Conversation Costs
Only marketing messages are allowed on PayG accounts.
The cost per marketing message is approximately ₹2.
Refund of Credits
Credits are non-refundable.
Downgrading from Growth, Pro, or Business Plans
To downgrade to PayG, users must have at least ₹999 credits in their account.
Upgrades and Downgrades:
Yes. You can switch and upgrade to a higher plan by going to
Account Details —> Billing Information —> Switch Plan.You don’t need to downgrade, PayG is Wati’s most affordable plan!
Frequently Asked Questions (FAQs)
General questions
1. What is the Pay-as-you-go (PayG) plan in Wati?
The PayG plan is a no-subscription option where you pay only for the WhatsApp conversations you use, with no recurring fees.
2. Is there a sign-up fee for the PayG plan?
Yes. You pay a one-time fee of ₹999, which is credited back to your account as conversation credits.
3. Who can use the PayG plan?
The PayG plan is available only to Wati customers located in India.
Features and limitations
4. What features are included in the PayG plan?
The plan includes access for 1 user, marketing messages only, 1 chatbot, 1 keyword, Growth plan–level analytics, and up to 1,000 service messages per month.
5. What happens after I reach the 1,000 service message limit?
You’ll need to upgrade to a higher plan to continue sending additional service messages.
6. What features are not available in the PayG plan?
API access, integrations, webhooks, utility and authentication messages, user management, and campaign scheduling are not included.
Billing and account management
7. How are messages charged on the PayG plan?
Only marketing messages are allowed, and each marketing message costs approximately ₹2.
8. Are credits refundable on the PayG plan?
No. All PayG credits are non-refundable.
9. Can I upgrade or switch plans from PayG?
Yes. You can upgrade to a higher plan anytime from Account Details → Billing Information → Switch Plan.
10. What happens after I reach the monthly limit of 1,000 service messages?
Once you reach the limit of 1,000 service messages in a month, you’ll need to upgrade to a higher plan to continue sending additional messages.
You’ll see a banner at the top of your Wati screen notifying you when this limit is reached. Simply click the Upgrade button in the banner to view available plans and complete the upgrade.
