Summary
Wati customers can connect multiple Instagram accounts to a single Wati account. This makes it easier to manage Instagram conversations for multiple brands, regions, or clients from one place.
All Instagram messages, comments, automations, and contacts are managed centrally, while each connected Instagram account remains identifiable throughout Wati.
Note: Multi-account support for Instagram integration is currently available only to Wati Business plan customers.
Instructions
Wati customers can connect and manage multiple Instagram accounts from the Channels settings page.
Once connected, messages from all Instagram accounts are available in the Team Inbox. You can also configure automation rules for specific Instagram accounts, and contacts are automatically associated with the Instagram account they originated from.
Connect additional Instagram accounts
Follow these steps to connect additional Instagram accounts:
Log in to your Wati account.
Go to Settings > Channels.
Select Instagram.
If an Instagram account is already connected, click + Add.
If no Instagram account is connected, click Get Started.
Review the requirements and make sure you have:
An Instagram Professional Account
Admin access to the Instagram Professional Account
Select the required checkboxes and click Connect Instagram.
Sign in to the Instagram account you want to connect.
If 2-factor authentication (2FA) is enabled, enter your authentication code when prompted.
Review the permissions requested by Wati and click Allow.
Once the connection is successful, Wati displays a confirmation message. You can then manage messages from the connected Instagram account in the Team Inbox.
For a detailed walkthrough, see our guide on how to connect your Instagram account to Wati.
Manage your connected Instagram accounts
Once you've connected multiple Instagram accounts, you can manage them all from Settings > Channels > Instagram.
Each account shows its account name, connection status, and connection date, so you can quickly check the status of each account.
You can view all your connected Instagram accounts in one place.
You can disconnect any individual Instagram account at any time by selecting the account and clicking Delete Account.
How multiple Instagram accounts work in the Team Inbox
When you connect multiple Instagram accounts, you can manage messages and comments from all accounts in the same Team Inbox.
DMs and comments from all connected Instagram accounts appear in one inbox.
Each conversation shows the Instagram account it belongs to.
Operators can filter conversations by Instagram account.
Replies are automatically sent from the Instagram account associated with the conversation. Operators don't need to select the sending account manually.
Configure automations for specific Instagram accounts
When you have multiple Instagram accounts connected to Wati, you can choose which account or accounts an automation rule should apply to.
When creating or editing an automation rule for Instagram messages or comments, select the connected Instagram account you want the rule to apply to.
How Instagram automations work with multiple accounts
An automation rule can apply to 1 or more connected Instagram accounts.
Existing automation rules continue to work without any changes.
Legacy automation rules remain linked to the Instagram account they were originally created for. This ensures existing automations continue to work as expected.
Chatbot flows can be reused across multiple connected Instagram accounts.
Reply templates can be reused across multiple connected Instagram accounts.
Track the Instagram account associated with contacts
When you connect multiple Instagram accounts to Wati, Wati automatically records which connected Instagram account each contact came from.
Instagram account contact attribute
For each contact, Wati adds a system-generated attribute that identifies the connected Instagram account where the conversation started.
You can use this Instagram account attribute to:
Segment contacts based on the Instagram account they came from.
Create account-specific automations for contacts from a specific Instagram account.
Analyze conversations across multiple brands or Instagram accounts.
Manage contacts and customer interactions from a single Wati workspace.
This lets you keep track of the Instagram account associated with each contact, even when multiple Instagram accounts are managed in the same Wati workspace.
Frequently Asked Questions (FAQs)
Instagram multi-account setup
1. Which Wati plan supports multiple Instagram accounts?
Multi-account support for the Instagram integration is available only to Wati Business plan customers.
2. How many Instagram accounts can I manage in one Wati account?
Wati customers can connect and manage multiple Instagram accounts from a single Wati account.
3. Where can I manage my connected Instagram accounts?
You can view and manage all connected Instagram accounts from Settings > Channels > Instagram. Each account shows its account name, connection status, and connection date.
Managing multiple Instagram accounts
4. How do multiple Instagram accounts work in the Team Inbox?
DMs and comments from all connected Instagram accounts appear in the same Team Inbox. Each conversation shows which Instagram account it belongs to, and operators can filter conversations by Instagram account.
5. Which Instagram account sends a reply from the Team Inbox?
Replies are automatically sent from the Instagram account associated with the conversation. Operators don't need to manually select the Instagram account used to send the reply.
6. Can I disconnect an individual Instagram account?
Yes. You can disconnect an individual Instagram account at any time. Disconnecting one Instagram account does not affect the other connected Instagram accounts.
Instagram automations and contacts
7. Can I apply an automation rule to specific Instagram accounts?
Yes. An automation rule can apply to 1 or more connected Instagram accounts. Existing automation rules continue to work without changes, and legacy automation rules remain linked to the Instagram account they were originally created for.
8. How does Wati track which Instagram account a contact came from?
Wati automatically adds a system-generated contact attribute that identifies the connected Instagram account where the contact's conversation started. You can use this attribute to segment contacts, create account-specific automations, analyze conversations across multiple brands or Instagram accounts, and manage customer interactions from a single Wati workspace.