Summary
Wati customers can connect multiple Instagram accounts to a single Wati account. This makes it easier to manage Instagram conversations for multiple brands, regions, or clients from one place.
All Instagram messages, comments, automations, and contacts are managed centrally, while each connected Instagram account remains identifiable throughout Wati.
Note: Multi-account support for Instagram integration is currently available only to Wati Business plan customers.
Instructions
Wati customers can connect and manage multiple Instagram accounts from the Channels settings page.
Once connected, messages from all Instagram accounts are available in the Team Inbox. You can also configure automation rules for specific Instagram accounts, and contacts are automatically associated with the Instagram account they originated from.
Connect additional Instagram accounts
Follow these steps to connect additional Instagram accounts:
Log in to your Wati account.
Go to Settings > Channels.
Select Instagram.
If an Instagram account is already connected, click + Add.
If no Instagram account is connected, click Get Started.
Review the prerequisites shown, make sure you have everything you need and mark their checkboxes to continue:
An Instagram Professional Account
Admin access to the Instagram Professional Account
Click Connect Instagram.
Sign in to Instagram and grant permissions: After clicking Connect Instagram, sign in to the Instagram account you want to connect. If 2-factor authentication (2FA) is enabled, enter your authentication code. Review the requested permissions and click Allow. Once the connection is successful, Wati will display a confirmation message, and you can manage Instagram DMs in the Team Inbox.
Follow our dedicated guide on how to connect your Instagram account to learn more.
Manage connected Instagram accounts
After connecting multiple Instagram accounts:
Each account is displayed with its account name, connection status, and connection date.
You can view all connected Instagram accounts from the Channels settings page.
You can disconnect individual Instagram accounts at any time.
Manage conversations from multiple Instagram accounts
All direct messages (DMs) and comments from connected Instagram accounts are automatically routed to the Team Inbox.
What happens in the Team Inbox?
DMs and comments from all connected Instagram accounts appear in a single inbox.
Each conversation clearly shows the Instagram account it belongs to.
Agents or operators can filter conversations by specific Instagram accounts.
Replies are automatically sent from the correct connected Instagram account.
Agents or operators do not need to manually select which Instagram account to reply from.
Configure automations for specific Instagram accounts
When creating automation rules for Instagram messages and comments, you can choose which connected Instagram account the automation should apply to.
Key behavior
Automation rules can be assigned to 1 or more connected Instagram accounts.
Existing automation rules continue to work without any changes.
Legacy rules remain associated with the original connected Instagram account for backward compatibility.
Chatbot flows can be reused across multiple Instagram accounts.
Reply templates can be reused across multiple Instagram accounts.
Track the Instagram account associated with contacts
Wati automatically tracks the Instagram account that each contact originated from.
Contact attributes
Each contact receives a system-generated attribute that identifies the connected Instagram account where the conversation started.
This makes it easier to:
Segment contacts by Instagram account.
Build account-specific automations.
Analyze conversations across multiple brands or Instagram accounts.
Manage customer interactions from a single Wati workspace.
Frequently Asked Questions (FAQs)
Instagram Account Setup
1. Can I connect multiple Instagram accounts to one Wati account?
Yes. Wati customers can connect multiple Instagram accounts to a single Wati account and manage their Instagram messages, comments, automations, and contacts centrally.
2. Which Wati plan supports multiple Instagram accounts?
Multi-account support for Instagram integration is available only to Wati Business plan customers.
3. What are the requirements for connecting an Instagram account to Wati?
You need an Instagram Professional Account and admin access to the Instagram Professional Account you want to connect to Wati.
Managing Multiple Instagram Accounts
4. Where can I view my connected Instagram accounts in Wati?
You can view all connected Instagram accounts from Settings > Channels > Instagram. Each account shows its account name, connection status, and connection date.
5. Can I disconnect an individual Instagram account?
Yes. You can disconnect individual Instagram accounts from the connected accounts in Wati.
Team Inbox
6. How are conversations from multiple Instagram accounts displayed in the Team Inbox?
Instagram DMs and comments from all connected Instagram accounts appear in a single Team Inbox. Each conversation identifies the Instagram account it belongs to.
7. Can agents filter conversations by Instagram account?
Yes. Agents or operators can filter Team Inbox conversations by specific connected Instagram accounts.
8. Which Instagram account sends a reply from the Team Inbox?
Replies are automatically sent from the Instagram account associated with the conversation. Agents or operators do not need to manually select the Instagram account when replying.
Automations and Contacts
9. Can I configure automation rules for specific Instagram accounts?
Yes. Automation rules can be assigned to 1 or more connected Instagram accounts. Existing automation rules continue to work without changes, and legacy rules remain associated with their original connected Instagram account.
10. How does Wati identify which Instagram account a contact came from?
Wati automatically adds a system-generated Contact Attribute that identifies the connected Instagram account where the contact's conversation started. This can be used to segment contacts by Instagram account and build account-specific automations.