Summary
Wati’s pricing is designed to be flexible so you can choose a plan and features that match your business needs. Your total cost depends on 3 main components: your subscription plan, messaging charges, and any optional add-ons you enable.
This article explains how Wati pricing works, including subscription plans, WhatsApp messaging fees, pricing updates, and available add-ons.
Instructions
How Wati pricing works
Wati pricing consists of the following components:
Subscription fee
Messaging fee
Optional add-ons
Each component is billed separately, allowing you to customize your subscription based on your requirements.
1. Subscription fee
The subscription fee is the recurring cost of your selected Wati plan. You can choose either monthly or yearly billing.
Wati currently offers the following plans:
Growth Plan
Pro Plan
Business Plan
To compare pricing and features for each plan, visit the Wati Pricing Page.
2. Messaging fee
Messaging fees are charged based on:
The country where messages are sent
WhatsApp’s message-based pricing model
To send messages, you must maintain sufficient credits in your account balance.
You can follow our guide to learn how to top up your credits.
Pricing update: Message-based pricing
Meta introduced a new message-based pricing model effective July 01, 2025.
Under this model, businesses are charged based on the number of messages sent instead of the number of conversations.
Previous pricing model: Conversation-based pricing
Until June 30, 2025, Wati used a conversation-based pricing model.
With this model:
Charges were applied per conversation
The monthly subscription fee was charged separately
Free service messages
Service messages remain free under the new message-based pricing model.
If you are using Wati’s legacy plans:
Standard
Professional
Enterprise
The first 1,000 service messages each month are free. Additional service messages beyond that limit are charged.
For more information about the pricing changes, refer to the guide: Message-Based Pricing: All you need to know.
3. Add-ons
Wati offers optional add-ons that provide additional functionality for an extra cost.
Automation Triggers add-on
Automatically executes actions based on specific conditions.
Use it to send notifications, assign tasks, or update records instantly.
Helps streamline workflows and reduce manual efforts.
Each Wati plan has a specific number of Automation Triggers included. Here's a breakdown of what each plan offers:
Plan Type | Monthly Automation Triggers |
Growth | 1,000 |
Pro | 2,000 |
Business | 5,000 |
To know more about automation triggers, follow our guide: Understanding Automation Triggers and their cost.
Note: For newer plans, the Automation Triggers add-on includes both chatbot sessions and the keyword-based actions, so you do not need to purchase separate Chatbot sessions or keywords add-on.
AI add-on
AI Support Agent (KnowBot) add-on
To increase the number of AI Support Agent (Knowbot) responses.
AI Co-pilot add-on
Lets you purchase additional credits to use Wati’s AI-powered features.
To know more about AI Co-pilot add-on, follow our guide: Understanding AI Co-pilot add-on in Wati.
Chatbot and Automation add-on
These add-ons help expand chatbot and automation capabilities:
Chatbot session add-on
To add more chatbot sessions.
Chatbot add-on
To add more chatbots.
Keyword add-on
To increase the number of keywords you can create beyond the limit included in your current plan.
Team and user add-ons
Team Add-On
Increases the number of team members in your Wati account.
User Add-On
Increases the number of users in your Wati account.
Multiple WhatsApp Numbers (MWA) Add-On
Allows you to add more WhatsApp numbers beyond the limit included in the Growth, Pro, and Business plans.
Infrastructure and branding add-ons
Custom Domain add-on
Allows you to use your own domain for branding.
Dedicated Hosting add-on
Provides a private server for improved performance and security.
Customizing your Wati subscription
Since subscription fees, messaging fees, and add-ons are billed separately, you can customize your Wati subscription based on your business needs and usage requirements.
If you need additional assistance with pricing or plan selection, contact the Wati support team.
Frequently Asked Questions (FAQs)
Wati pricing overview
1. What components make up Wati pricing?
Wati pricing consists of 3 components:
Subscription fee
Messaging fee
Optional add-ons
Each component is billed separately.
2. What is the Wati subscription fee?
The subscription fee is the recurring cost of the selected Wati plan. Users can choose monthly or yearly billing.
3. What Wati subscription plans are available?
Wati currently offers the following plans:
Growth Plan
Pro Plan
Business Plan
4. How are messaging fees charged in Wati?
Messaging fees are charged based on:
The country where messages are sent
WhatsApp’s message-based pricing model
Users must maintain sufficient credits in their account balance to send messages.
5. What changed with Meta’s message-based pricing model?
Meta introduced a message-based pricing model effective July 01, 2025. Under this model, businesses are charged based on the number of messages sent instead of the number of conversations.
6. What was the previous conversation-based pricing model?
Until June 30, 2025, Wati used a conversation-based pricing model where charges were applied per conversation, while the monthly subscription fee was billed separately.
7. Are service messages free in Wati?
Service messages remain free under the new message-based pricing model. For legacy plans such as Standard, Professional, and Enterprise, the first 1,000 service messages each month are free, and additional service messages are charged.
Wati add-ons
8. What types of add-ons are available in Wati?
Wati offers several add-ons, including:
Automation Triggers add-on
Chatbot add-ons
AI and automation add-ons
Team and user add-ons
Infrastructure and branding add-ons
9. What does the Automation Triggers add-on do?
The Automation Triggers add-on automatically executes actions based on specific conditions. It can be used to send notifications, assign tasks, update records, streamline workflows, and reduce manual effort.
10. What add-ons are available for AI, chatbot, and team expansion in Wati?
Wati offers the following add-ons for AI, chatbot, and team expansion:
Chatbot session add-on
Chatbot add-on
Keyword add-on
AI Support Agent (KnowBot) add-on
AI Co-pilot add-on
Team Add-On
User Add-On
Multiple WhatsApp Numbers (MWA) Add-On