Summary
Variants allow you to showcase different versions of the same product in your catalog, making it easier for customers to view and select options. For example, if you sell a T-shirt in multiple colors and sizes, you can group these variations under a single product listing. This guide explains how variants work and how they appear in WhatsApp when using catalog messages.
Instructions
What Are Variants?
Variants are different versions of the same product, such as variations in color, size, or other attributes. Instead of listing each variant separately, they can be grouped under a single product entry to improve product organization and customer experience.
Example of Product Variants
Imagine you sell a T-shirt that comes in two colors (red and blue) and two sizes (small and large). The variants for this product would be:
Red, Small
Red, Large
Blue, Small
Blue, Large
When you set up your catalog, these variants will be grouped under the same product listing. In WhatsApp, when a customer clicks on the Set Catalog Message, they will see all available variants in a single view.
Important Notes
Variants are optional: You are not required to add variants to your catalog. However, if you do, WhatsApp will display them in a grouped format when users browse your catalog as shown in the image.
Better organization: Adding variants helps keep your catalog neat and user-friendly, making it easier for customers to explore product options.
By correctly setting up variants, you enhance the shopping experience and provide a seamless way for customers to browse different options of the same product.
Frequently Asked Questions (FAQs)
General Questions
1. What are product variants in a catalog?
→ Product variants are different versions of the same product, such as variations in size, color, or material. Instead of listing each version separately, variants are grouped under a single product entry for better organization and easier customer navigation.
2. Do I need to add variants to my catalog?
→ No, adding variants is optional. However, if you include them, WhatsApp will display them in a grouped format when users browse your catalog.
Display and Functionality
3. How do product variants appear in WhatsApp?
→ When you send a catalog message, variants of the same product are displayed together under a single listing. Customers can view all available options (such as different colors or sizes) when they click on the product.
4. Can I display product variants as separate items instead of grouping them?
→ Yes, if you do not assign variants to a product, each version will be listed separately in the catalog. However, grouping them can improve the browsing experience by keeping similar products together.
Managing Variants
5. How do I add variants to my catalog?
→ To add variants, ensure that your catalog setup includes different versions of the same product with attributes like size, color, or material grouped under a single product entry.
6. What happens if I don't define product variants correctly?
→ If variants are not correctly grouped, they may appear as separate items instead of being displayed under one product entry, which can make navigation more complex for customers.
Additional Considerations
7. Will variants sync automatically if I use a partner platform like Shopify?
→ Yes, if your catalog is managed through an integrated partner platform, any product updates - including variants - will sync automatically.
8. Can I change or update variants after adding them?
→ Yes, you can update product variants in your catalog at any time. If you're using a partner platform, make changes there to ensure they sync correctly.