Summary
You can connect your WhatsApp Business Platform phone number to your Facebook Page to enable Click-to-WhatsApp ads on Facebook and Instagram.
Once connected, you can add a Send message button to your ads, allowing customers to start conversations with your business directly on WhatsApp. This helps you engage potential customers quickly and capture qualified leads.
This guide will walk you through how to connect your WhatsApp number to your Facebook or Instagram pages.
Instructions
Benefits
Allow visitors on your Facebook or Instagram page to start conversations with your business directly on WhatsApp.
Capture high-quality leads when users click the WhatsApp message button on your page or ads.
Run Facebook and Instagram ad campaigns with Chat on WhatsApp as the call-to-action.
Before you begin
Make sure you complete the following steps before connecting your WhatsApp number:
Create a Meta Business Manager account
This account gives you access to the tools needed to manage your business assets on Meta. If you connected your WhatsApp number to Wati using the Embedded Signup process, a Meta Business Manager account should already be created for you.
Set up your WhatsApp Business Platform account
You can set up your WhatsApp Business Platform account through a Business Solution Provider (BSP) such as Wati. If your WhatsApp number is already integrated with Wati, you can skip this step.
Create a Facebook Page for your business
Create a Facebook Page for your business if you do not already have one.
Add your Facebook Page or Instagram account to your Meta Business account
Make sure your Facebook Page or Instagram account is added to the same Meta Business account that is connected to your Wati account.
Connect your WhatsApp Business phone number to your Facebook Page
Follow these steps to connect your WhatsApp Business Platform phone number to your Facebook Page.
Step 1: Go to your Facebook Page.
Step 2: Click Settings.
Step 3: Under Permissions, select Linked Accounts.
Step 4: Next to WhatsApp, click View.
Step 5: Select your country code and enter your WhatsApp Business phone number.
Step 6: Click Send WhatsApp code.
Note: The WhatsApp option appears only on Facebook Pages for businesses. It is not available on personal Facebook profiles.
If your Facebook Page and WhatsApp account are already under the same Meta Business account, a verification code will not be sent. In this case, simply refresh the page to confirm that the number has been connected.
If the phone number and Facebook Page are not under the same Business Manager (BM), a connection request will be sent to the Business Manager that owns the phone number or WhatsApp Business Account (WABA).
Once the request is approved, you can use the number for Click-to-WhatsApp Ads (CTWA) just as you would if the number and page were under the same Business Manager.
Once connected, you can view the linked number in the Settings tab of your Facebook Page. You can also add a Send Message button to your Facebook or Instagram ads, allowing customers to start a conversation with your business directly on WhatsApp.
Connect your WhatsApp Business phone number to Instagram
You can also connect your WhatsApp Business phone number to your Instagram business profile.
Step 1: Open your Instagram profile.
Step 2: Tap Edit Profile.
Step 3: Under Public business information, tap Contact options.
Step 4: Select WhatsApp Business phone number.
Step 5: Choose the WhatsApp number you want to connect, or add a new number.
Step 6: Tap Send confirmation code.
If your Instagram account and WhatsApp account are already under the same Meta Business account, the connection will happen automatically and no verification code is required.
After connecting, your WhatsApp number will appear as a contact option on your Instagram profile.
If you want to remove it later, go to Edit Profile → Contact options, and remove the WhatsApp Business phone number.
Frequently Asked Questions (FAQs)
Connecting WhatsApp to Facebook and Instagram
1. Why connect a WhatsApp Business phone number to a Facebook Page or Instagram account?
Connecting a WhatsApp Business Platform phone number to a Facebook Page or Instagram account allows businesses to enable Click-to-WhatsApp ads and add a Send message button to ads. This allows customers to start conversations with the business directly on WhatsApp and helps capture qualified leads.
2. What benefits does connecting WhatsApp to Facebook or Instagram provide?
Connecting a WhatsApp Business phone number allows businesses to:
Let visitors start conversations directly on WhatsApp from a Facebook Page or Instagram profile
Capture qualified leads when users click the WhatsApp message button
Run Facebook and Instagram ad campaigns using Chat on WhatsApp as the call-to-action
Requirements before connecting a WhatsApp number
3. What must be set up before connecting a WhatsApp Business phone number to a Facebook Page?
Before connecting a WhatsApp Business phone number to a Facebook Page, the following must be set up:
A Meta Business Manager account
A WhatsApp Business Platform account
A Facebook Page for the business
The Facebook Page or Instagram account added to the same Meta Business account connected to the Wati account
Connecting a WhatsApp number to Facebook
4. When is a verification code not required when connecting WhatsApp to a Facebook Page?
A verification code is not required if the Facebook Page and the WhatsApp account are already under the same Meta Business account. In this case, refreshing the page confirms that the number has been connected.
5. What happens if the Facebook Page and WhatsApp account belong to different Meta Business accounts?
If the Facebook Page and the WhatsApp account belong to different Meta Business accounts, a connection request is sent to the Business Manager that owns the phone number or the WhatsApp Business Account. The number can be used after the request is approved.
Connecting a WhatsApp number to Instagram
6. When will Instagram connect the WhatsApp number automatically?
Instagram connects the WhatsApp number automatically when the Instagram account and the WhatsApp account are already under the same Meta Business account. In this case, no verification code is required.