The Shopify Analytics Dashboard in Wati helps you measure the performance of automated Shopify messages sent through channels like WhatsApp, SMS, and RCS. It gives you visibility into message delivery, customer engagement, spend, conversions, and revenue generated through Wati automations.

This article explains each section of the dashboard, how metrics are calculated, what attribution means, and how to interpret trigger-level performance data correctly.

The Shopify Analytics Dashboard is designed to help you understand how your Shopify automation campaigns are performing inside Wati.

The dashboard focuses on Wati-attributed performance. This means the revenue and orders shown are only linked to automations triggered through Wati and may not match your total Shopify store revenue or total order count.

The dashboard supports analytics for multiple Shopify automation triggers, including:

You can use filters at the top of the dashboard to customize the analytics view.

Use the channel filter to view analytics for a specific messaging channel.

Supported channels:

When you select a channel, the dashboard only shows data related to that channel.

Use the date range filter to analyze performance during a specific period.

When you change the date range:

Use the currency filter to display spend and revenue in your preferred currency.

The dashboard automatically converts revenue and spend values based on the selected currency.

The Overview section provides a high-level summary of your Shopify automation performance.

Shows the total amount spent on automated messages across all selected triggers and channels.

Formula: Total Spend = Sum of message spend across all triggers

Spend is estimated based on:

Shows the number of orders attributed to Wati-triggered automations.

This may include orders influenced by:

Formula: Orders = Count of unique orders attributed to Wati automations

Shows the revenue attributed to Wati automations.

Formula: Total Revenue = Sum of order value from Wati-attributed orders

Shows the return on investment (ROI) generated from Wati automations.

Then: ROI = 10x

The Health Metrics section helps you understand message delivery and customer engagement performance across your Shopify automations.

The Trigger Performance section shows analytics for individual Shopify automation triggers.

Each trigger card provides a quick overview of how that automation is performing. You can click View Performance to see detailed metrics for a specific trigger.

The Abandoned Cart trigger tracks customers who added items to their cart but did not complete checkout or purchase.

This trigger follows the same reporting structure as Abandoned Checkout.

The Abandoned Checkout trigger tracks customers who started checkout but did not complete their purchase and were later retargeted through Wati.

COD analytics track confirmation flows for Cash on Delivery orders.

This trigger sends confirmation messages after an order is placed.

This trigger sends follow-up messages after a customer places an order.

Direct mode: Revenue is calculated directly from orders where the follow-up message was triggered.

Attribution mode: Revenue is calculated from orders placed within the attribution window after the follow-up message was sent.

This trigger sends shipment tracking updates to customers.

This trigger sends messages when an order is fulfilled.

This trigger tracks return and exchange related communication.

The Trend Chart shows how selected metrics change over time.

The chart updates automatically based on:

Some metrics in the Shopify Analytics Dashboard use attribution logic to measure the impact of messages sent through Wati.

Attribution means that an order or revenue is only counted when it can be linked to a Wati-triggered message.

For example:

When this happens, the dashboard counts the order or revenue as Wati-attributed.

To improve reporting accuracy and avoid duplicate reporting:

Some automation triggers support 2 different ways of calculating revenue.

In Direct Mode, revenue is calculated from orders where the automation message was triggered directly.

A Follow-up After Purchase message is sent after an order is placed.

The dashboard calculates revenue using the same order linked to that message.

In Attribution Mode, revenue is calculated from orders placed after a customer receives a message, within a defined attribution window.

A customer receives a follow-up message and places another order 2 days later.

If the order falls within the attribution window, the revenue is counted as attributed revenue.

These metrics represent different things.

Represents:

Represents:

This is a coverage metric and does not represent conversions or revenue.

Spend values are estimated based on:

Some older data may not include full delivery or engagement tracking.

In these cases:

Attributed revenue and order metrics may show 0 if:

The Shopify Analytics Dashboard in Wati shows the performance of automated Shopify messages sent through channels like WhatsApp, SMS, and RCS. It includes analytics related to message delivery, customer engagement, spend, conversions, and revenue generated through Wati automations.

No. The dashboard only shows Wati-attributed orders and revenue linked to Wati automations. These numbers may not match your total Shopify store orders or revenue.

The Shopify Analytics Dashboard supports analytics for:

The dashboard includes the following filters:

The Total Spend metric shows the total amount spent on automated messages across all selected triggers and channels. Spend is estimated based on the number of messages sent and applicable WhatsApp, SMS, or RCS pricing.

Orders represent converted, recovered, or attributed orders linked to Wati automations.

Orders Messaged represents orders where a message was triggered. This is a coverage metric and does not represent conversions or revenue.

Attribution logic means that an order or revenue is counted only when it can be linked to a Wati-triggered message. For example, if a customer receives an Abandoned Checkout message and completes a purchase within the attribution window, the order is counted as Wati-attributed.

Direct Mode calculates revenue from orders where the automation message was triggered directly.

Attribution Mode calculates revenue from orders placed after a customer receives a message within a defined attribution window.

Dashboard totals may differ from trigger-level metrics because the same order can interact with multiple automation triggers, and deduplication logic may be applied to avoid double counting.

Some historical delivery and engagement metrics may also be unavailable if tracking data or attribution identifiers were not stored at that time.