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Why is Facebook Business Verification required?

Helpdesk Updated by Helpdesk

Facebook Business Verification is mandatory for us to get you approved for WhatsApp Verification. This process usually takes up to 2 weeks. We recommend that businesses should initiate Facebook Business Verification while applying for WhatsApp Business APIs. 

The decision to approve your business lies solely with Meta.

In the newest Onboarding Flow for WhatsApp API, you can quickly get access to WhatsApp API even while your Facebook Business is not verified and WhatsApp account review is under process.

When your Facebook Business is not verified, you're subject to a few limitations -

  • You can send business-initiated messages to upto 50 contacts per 24 hours
  • You can add upto 2 numbers on WhatsApp Business API

If the conversation is initiated by the user, you can send unlimited replies to those conversations without any limitations.

How to increase business-initiated messaging limit?

If you want to increase your business-initiated messaging limit, you must complete your Facebook Business Verification process and get your WhatsApp account approved.

Here's a guide to show how you can complete Facebook Business Verification

How did we do?

What if the 'Start Verification' button is greyed?

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