What are the costs of sending Business Initiated and User Initiated Conversations?

Sophia Updated by Sophia

Background

As of 1st February 2022, WhatsApp will switch from a notification message-based pricing model to a conversation-based pricing model.

Instead of being charged for notifications sent, businesses will be charged per conversation, which includes all messages delivered within a 24-hour period. Incoming messages from end-users will be free, the charge will only apply when a business replies.

Conversations fall into two categories which are priced differently:

  1. Business Initiated Conversations - such as post purchase notifications
  2. User Initiated Conversations - such as customer care or general support inquiries
Note: First 1000 conversations each month (business or user initiated) will be free

As an existing customer, what will be the impact for me?

  • From 1st February 2022, we will no longer be offering (15,000/ 50,000) free reply messages to customers per month
  • The price of $0.005/msg after (15,000/ 50,000) limit will no longer apply - refer to our new rates table below

This will also be updated on our pricing page from Feb 1st 2022.

You will be able to send unlimited messages during a 24-hour period and only be charged once, to understand more about the benefits of this please refer to our Conversation Pricing overview article.

Conversation Fees (valid as of 1st Feb 2022)

The charges will be calculated based on the end-users phone number.

Country

Business Initiated Rate (USD)

User Initiated Rate (USD)

Argentina

0.06312

0.03792

Brazil

0.06

0.036

Chile

0.09084

0.05448

Colombia

0.012

0.0072

Egypt

0.12876

0.07728

France

0.17184

0.10308

Germany

0.1638

0.09828

India

0.00792

0.0048

Indonesia

0.03792

0.0228

Israel

0.036

0.0216

Italy

0.07716

0.04632

Malaysia

0.08784

0.0264

Mexico

0.04188

0.0126

Netherlands

0.1782

0.10692

Nigeria

0.06192

0.0372

Pakistan

0.05676

0.01704

Peru

0.07176

0.02148

Russia

0.07956

0.04776

Saudi Arabia

0.039

0.0234

South Africa

0.0336

0.02016

Spain

0.0738

0.04428

Turkey

0.012

0.0036

United Arab Emirates

0.03792

0.0228

United Kingdom

0.07764

0.04656

North America

0.01764

0.01056

Rest of Africa

0.14496

0.04356

Rest of Asia Pacific

0.0894

0.02688

Rest of Central & Eastern Europe

0.1002

0.03

Rest of Latin America

0.08472

0.05076

Rest of Middle East

0.08724

0.02616

Rest of Western Europe

0.15888

0.04764

Other

0.05796

0.0174

List of countries in a region

North America

Canada

United States

Rest of Africa

Algeria

Angola

Benin

Botswana

Burkina Faso

Burundi

Cameroon

Chad

Congo

Eritrea

Ethiopia

Gabon

Gambia

Ghana

Guinea-Bissau

Ivory Coast

Kenya

Lesotho

Liberia

Libya

Madagascar

Malawi

Mali

Mauritania

Morocco

Mozambique

Namibia

Niger

Rwanda

Senegal

Sierra Leone

Somalia

South Sudan

Sudan

Swaziland

Tanzania

Togo

Tunisia

Uganda

Zambia

Rest of Asia Pacific

Afghanistan

Australia

Bangladesh

Cambodia

China

Hong Kong

Japan

Laos

Mongolia

Nepal

New Zealand

Papua New Guinea

Philippines

Singapore

Sri Lanka

Taiwan

Tajikistan

Thailand

Turkmenistan

Uzbekistan

Vietnam

Rest of Central & Eastern Europe

Albania

Armenia

Azerbaijan

Belarus

Bulgaria

Croatia

Czech Republic

Georgia

Greece

Hungary

Latvia

Lithuania

Macedonia

Moldova

Poland

Romania

Serbia

Slovakia

Slovenia

Ukraine

Rest of Latin America

Bolivia

Costa Rica

Dominican Republic

Ecuador

El Salvador

Guatemala

Haiti

Honduras

Jamaica

Nicaragua

Panama

Paraguay

Puerto Rico

Uruguay

Venezuela

Rest of Middle East

Bahrain

Iraq

Jordan

Kuwait

Lebanon

Oman

Qatar

Yemen

Rest of Western Europe

Austria

Belgium

Denmark

Finland

Ireland

Norway

Portugal

Sweden

Switzerland

Other

All other countries not listed in the above regions or specifically listed in the above tables.

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